Gap Names PepsiCo Exec as Global Chief Marketing Officer
Fabiola Torres, who has also held leadership roles at Nike and Apple, will oversee the group's marketing, merchandising and store experience functions.
Chiara Ferragni
Celebrities in the Boardroom: Pros and Cons
Chiara Ferragni’s appointment to the board of Tod’s sent shares soaring, but celebrity directors can come with risks as well as rewards.
Luxury Sector Recovers in Time for Second Lockdown
Quarterly results have highlighted a recovery in sales over the summer, but the sector is bracing itself for further lockdowns in Europe and potential post-election turmoil in the US.
Bryanboy: How Fashion’s Original Influencer Became a TikTok Star
For the Filipino former web developer, who grew an audience of over 1 million TikTok followers in six months, the move is the latest in a career of pivots that have taken him from first-wave fashion blogger to Gen-Z media star.
Using Famous Faces to Impress Chinese Consumers Just Got Trickier
Marketing to Chinese consumers in a time of crisis means that brands with tighter budgets need to consider new ways of leveraging Chinese influencers and celebrities.
Fixing the Whitewashed Influencer Economy
BoF breaks down the system of pay gaps, racist exclusion and algorithms that keep black influencers from excelling — and what needs to happen to make it stop.
Chanel, Celine and More Rally to Support French Healthcare Workers in One-Off Auction
La Mode S’Engage is fashion’s latest effort in combating the coronavirus crisis.
In the Face of a Global Crisis, What Is the Fashion Industry Doing?
From large hospital donations to manufacturing hand sanitiser, fashion’s biggest names are mobilising to curb the spread of Covid-19.
How to Launch an Influencer Brand in 2020
The market for products fronted by social media stars is crowded, but the upside can be massive. What are the ingredients to a successful launch?
Fuelling the Influencer Machine: The Hidden Network Turning People Into Stars
The influencer boom has created new demand for assistants, managers, photographers and ghostwriters. It's becoming the new way to break into fashion — if you don't mind staying behind the scenes.
Op-Ed | Why I Chose Journalism Over Influencing
As part of our series reflecting on the 2010s, BoF’s Rachel Strugatz examines how fashion blogs went from creative outlets to multi-million dollar businesses — and why she decided to write about it rather than live it.
Tourists Aren't Shopping Like They Used To. Who Will Replace Them?
This week everyone will be talking about Tiffany & Co. and the declining tourist trade, the Venice Film Festival and fashion's climate pact. Read our BoF Professional Cheat Sheet.
Influencer Fraud Is a Billion-Dollar Problem
A new study says influencer fraud is on the rise, and that 50 percent of engagement on sponsored content is probably fake.
Company Snapshot
With a huge social following and numerous brand collaborations under her belt, Italy’s most prominent fashion blogger-turned-businesswoman also heads her own clothing line.
The News in Brief
Allbirds’ Sales Dip Continues in 2024, Losses Narrow
Allbirds’ revenue dropped 28 percent year over year to $39 million in the first quarter of the year as demand for its sneakers remains weak, the company reported on Wednesday.
Shopify Falls on Surprise Loss, Hit From Logistics Unit Sale
After rallying more than 120 percent last year, Shopify shares have struggled this year after the company had projected higher operating costs than expected for this quarter.
Boohoo Dives Into Debt as Losses Soar to £160 Million and Sales Slump
The online fashion specialist said it had built up net debts of £95m in the year to the end of February – down from almost £6m of net cash a year before – after losses widened 76 percent to £160 million.
Levi Strauss Ends Lawsuit Against Italy’s Brunello Cucinelli Over Trademarked Tab
Levi notified a federal judge in Oakland, California on Tuesday that it was dismissing the case with prejudice, meaning it cannot be brought again. Settlement talks began shortly after Levi sued in January.
Puma Returns to Sales Growth in Americas Despite ‘Volatile’ Market
Demand for retro shoe styles such as 'terrace' has helped boost sales of sportswear brands like Puma and its rival Adidas at a time when the sector has been hit by weaker consumer demand and excess stocks.
Tylenol Maker Kenvue Beats Quarterly Profit Estimates, to Cut 4% Jobs
Kenvue beat Wall Street estimates for first-quarter profit on Tuesday, and said it would cut 4% of its global workforce amid the Tylenol and Band-Aid maker’s efforts to expand its key brands.
Richemont Acquires Italian Jeweller Vhernier
Vhernier is small but Richemont has a history of turning small brands into success stories