Christine Beauchamp

This marks the second executive shuffle in the last year to elevate women at the company, following criticism of its largely white, male upper ranks.

In times of turbulent change, leaders must balance quantitative and qualitative strategies with a sharp understanding of the consumer and a knack for nailing risks.

This week, Max Azria makes the move from fashion entrepreneur to tech executive, while Christine Beauchamp will succeed Cathy Beaudoin as president of Amazon Fashion.

In today's News Bites, the Neiman Marcus Group names Dale Stapleton as its new interim chief financial officer, while Amazon appoints Christine Beauchamp president of its fast-growing fashion division.