Clement Kwan
Latest News & Analysis
Entrepreneurship
Start-Up School | Chapter 4: Identify Your Target Customer
Founders must have a clear vision of their target customer, backed by a mix of intuition and data. Understanding who will buy a product forms the basis of nearly every business decision, from marketing strategy and pricing, to whether and where to open stores.
Start-Up School | Chapter 4: Identify Your Target Customer
Founders must have a clear vision of their target customer, backed by a mix of intuition and data. Understanding who will buy a product forms the basis of nearly every business decision, from marketing strategy and pricing, to whether and where to open stores.
The BoF Podcast | Clement Kwan and Mr Sherbinski: ‘Cannabis Has Its Rightful Place Here’
As weed becomes legal in more places, the founders of two of the category’s hottest lifestyle brands discuss its global potential.
