The German fashion e-tailer has taken a majority stake in the high-end streetwear platform in a bet on the combined power of content and commerce.

A team dedicated to web3 projects will be creating NFTs for Highsnobiety and helping brands execute their own projects by providing creative and technical assistance.

It’s increasingly likely that fashion shows will be cancelled for the duration of the year. What will be lost? How might the industry adapt? And what will fashion week look like when the crisis ends?

The redesigned print publication comes as the media group expands into different platforms to actively engage new-age consumers.

The streetwear media authority will link with Colette and Selfridges for its first brick-and-mortar launch.

Like other early investors, the publisher simply moved to realise its post-IPO gain, selling its shares earlier this year for around $380 million, following the end of the 180-day lock-up period.

This week, Interview’s executive editor joins Highsnobiety as editor-in-chief, while Bertrand Guyon is appointed to Dior as part of Maria Grazia Chiuri’s studio.

Following the death of Karl Lagerfeld, Chanel named former studio director Virginie Viard his successor in a bid for continuity. But the world’s most popular luxury megabrand may need to disrupt itself to stay on top.