Users will be able to buy designs to use with their Meta avatars on Instagram, Facebook and Messenger.

Instagram’s answer to TikTok, Reels, has left brand marketers questioning which platform is best for them. But they don’t necessarily have to choose.

Even after physical shows return, many in the industry expect the use of digital communication tools will permanently shift the schedule, cadence and strategy of runway shows. Which platforms will emerge dominant?

This week, Instagram’s top fashion liaison Eva Chen released a playbook for staging digital fashion shows on the platform, signalling the beginning of the end for a one-size-fits-all approach to fashion week.

The platform’s fashion team, led by Vice President of Fashion Partnerships Eva Chen, released a guide for presenting collections digitally as brands grapple with how to translate the runway online. Will it give Instagram a leg up against hungry competitors?

Print’s challenges might not matter to some who dream of following in the footsteps of Liz Tilberis and Glenda Bailey. But many of today’s editors have other aspirations.

Crisis management and contingency planning should be top of the agenda, as the coronavirus' ripple effect continues to impact people and businesses around the world.

Naomi Campbell, Adut Akech, Pierpaolo Piccioli, Karen Elson and other industry leaders from around the world celebrated the #BoF500 and inclusivity during Paris Fashion Week.