In partnership with Scott, Audemars Piguet is set to release a limited-edition version of its Royal Oak watch and a capsule collection of co-branded merchandise from the watchmaking house and Cactus Jack Records.

High-profile collectors from sports, music and cinema have helped luxury watches shake off their dusty image and reach younger, more diverse clients. How are brands navigating the shift?

The outerwear giant’s London Fashion Week outing will also showcase new collaborations with Adidas, Alicia Keys and Pharrell Williams in a bid to broaden the initiative’s reach.

A swift management overhaul, ‘shock and awe’ marketing and new products have contributed to strong momentum since the group acquired the jeweller in January, writes Luca Solca.

This week, a Tiffany campaign featuring Beyoncé, Jay-Z, a Basquiat painting and a 128.54-carat diamond offered a window into how LVMH is bringing its playbook to its largest-ever acquisition and the advantages and challenges of marketing brands rooted in the 19th century in today’s world.

The ‘About Love’ campaign features the couple in front of a private collection Jean-Michel Basquiat painting in Tiffany Blue.

Blockbuster films with diverse casts, including Black Panther and Girls Trip, are creating new opportunities for stylists of colour as well. But behind the scenes, hidden barriers stand between black stylists and the A-list.

The sportswear maker is looking to widen its appeal in the US market by returning to basketball.