Jonathan Bottomley

Calvin Klein’s chief marketing officer Jonathan Bottomley speaks to Imran Amed about the strategy behind the brand’s buzzy Jeremy Allen White-fronted campaign.

Calvin Klein’s recent viral campaigns have galvanised consumers but are slower in driving the business forward amid parent company PVH’s ongoing turnaround strategy.

Both brands are leaning on high-profile advertising campaigns to refresh their image. We’ll find out this week whether that’s translating into increased sales.

The American stalwart is pouring an additional $100 million into marketing over the next five years, with events like Friday evening’s spectacle headlining the plan.

Chief marketing officer Jonathan Bottomley shares the brand’s strategy for amplifying its ultra-exclusive runway show at the designer’s upstate car garage. Two words: Instagram Stories.

This week, Barneys loses its creative director, Ralph Lauren has hired two new senior executives and Reiss has named Christos Angelides as CEO.