More than ever, consumers are looking for spiritual meaning from the products they buy.

As consumers shift their spending from ‘stuff’ to transformative experiences, the traditional luxury industry is starting to take notice.

Goods and services are no longer enough — stores must deliver personal, memorable experiences, argues B. Joseph Pine II.

Luxury spending is shifting from stuff to experiences to personal transformations, where a better you becomes the product.

As consumers increasingly value self-actualization over stuff, the global sportswear giant is staging transformative personal experiences in a bid to capitalise.

Youngwoo & Associates have teamed with anchor tenants including Opening Ceremony and hotelier André Balazs to build a radically new kind of retail destination on New York’s Westside. BoF investigates.