The 35 year-old former racecar driver — son of designer Miuccia Prada and chairman Patrizio Bertelli — is restructuring the Milanese group from the inside out. ‘Everything’s changing so that everything can stay the same,’ said the BoF 500 cover star about readying Prada for its next chapter.

On Friday 29 September, The BoF 500 Class of 2023 will be unveiled. To mark the occasion, The Business of Fashion sat down with four members of The BoF 500 to discuss how they are shaping the future of the industry.

A growing number of brands will be experimenting with nascent web3 technologies like NFTs, and learning that careful nurturing is needed to thrive, as The State of Fashion 2023 explains.

Last week, the governing bodies of Italian fashion held a series of thought leadership talks featuring executives from Fendi, Kering, Prada, OTB, YNAP and Canali, outlining the urgent need for the industry to accelerate its sustainability efforts. BoF shares key insights from the programming.

In an exclusive interview, Prada’s future CEO and joint marketing and sustainability chief spoke to BoF about making recycled nylon a reality, why the market isn’t ready for leather alternatives and Prada’s plans in resale.

The Prada and LVMH-backed Aura Blockchain Consortium is rolling out a shared solution for brands to distribute NFTs. But leveraging blockchain for issues like fighting counterfeits and tracing materials is still in its early stages.

As big brands get serious about transforming their businesses for the future, executives with experience driving climate and social impact strategies are in hot demand.

This week, everyone will be talking about a possible partnership between Richemont and Farfetch, Prada’s Capital Markets Day and the arrival of products from Balenciaga and Gucci’s ‘Hacker Project.’