Mark Tritton

The cheap and chic retailer is launching Wild Fable, Original Use and Heyday in a bid to win over a demographic that is critical to its success. Will fickle young consumers bite?

As part of the strategy, the company is launching more than 12 new brands.

Inside the big box retailer’s plans to outpace competitors like Amazon and Walmart — and how its world-famous collaborations will fit into the mix.

The latest launch comes as the Minneapolis-based chain is trying to rev up sales and traffic after its reinvention lost momentum.

BoF compiles the most important professional moves of the week.