Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.
Building emotional, even inspirational, connections to a product is more critical than ever in fashion and beauty. In today’s hyper-competitive, crowded environment, marketing strategies that make brands stand out and stay culturally relevant need a mix of old and new tactics.
After its signature ‘Nap Dress’ went viral during the pandemic, the direct-to-consumer brand is expanding its apparel offerings and opening a holiday pop-up.
The creator of the Nap Dress, a viral hit that has inspired copycats across the globe, is building a formidable fashion and homeware label.
After months of negotiation over its first contract and proposed layoffs, the union representing employees of Vanity Fair, Vogue and GQ reached a deal with Condé Nast ahead of the Met Gala, where union members were threatening to make a scene.
The Japanese skincare company has recruited the likes of softball player AJ Andrews and Anna Leigh Waters to reach new audiences and grow awareness.
Spanish beauty and fragrance group Puig Brands SA shares rose after the company and its founding family raised €2.6 billion ($2.8 billion) in an initial public offering, in Europe’s biggest listing so far this year.
The former Public School and DKNY designer will launch the cap brand’s first apparel line.
Nordstrom shares rose 6 percent on the news, giving the company a market value of about $3.3 billion.
A double-digit decline was attributed to the brand’s distribution changes.
Spatch will debut on May 4 with a nine-piece collection of skin-perfecting products designed for professional and consumer use.
The Danish company, which makes more pieces of jewellery than any other in the world, said organic sales are projected to rise 8-10 percent this year.
