Gap Names PepsiCo Exec as Global Chief Marketing Officer
Fabiola Torres, who has also held leadership roles at Nike and Apple, will oversee the group's marketing, merchandising and store experience functions.
Pharrell Williams
Louis Vuitton Goes West
Pharrell Williams took Vuitton to the American desert. Visually the show was a feast, but the references were too obvious, resulting in an outing that felt flat despite the bling bling, writes Angelo Flaccavento.
At the Golden Globes, a Red Carpet Comeback
After the SAG strike put red carpets on pause over the summer, the Golden Globes — an event that’s battled controversy in recent years — ushered some much-needed glamour back to Hollywood.
The Business of Beauty Haul of Fame: The Smell of Success
Scenting ultra-exclusive events is beauty’s next big branding opportunity.
How Social Media Turned Athletes Into Fashion Marketing Machines
Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.
Queuing Is Not A Luxury Experience
It’s time for executives to rethink the lines outside luxury stores, writes Imran Amed.
Pharrell Williams: The Future of Luxury Is ‘Freedom’
With his first Louis Vuitton men’s show behind him, BoF 500 cover star Pharrell Williams shares his long-term vision for the future of Louis Vuitton, and luxury itself, with BoF’s Imran Amed.
In Paris, Global Fashion Community Fetes The BoF 500 Class of 2023
Members of the industry index including Pierpaolo Piccioli and Francesca Bellettini connected over cocktails and canapes in Paris, celebrating new entrants including Pharrell Williams, Karol G and Sabato De Sarno.
Tyler, the Fragrance Creator
Long known for his music and fashion influence, the multi-hyphenate reflects on his expanding beauty business.
News & Analysis
Pharrell Williams, Isamaya Ffrench, Karol G and Lorenzo Bertelli Are This Year’s BoF 500 Cover Stars
On Friday 29 September, The BoF 500 Class of 2023 will be unveiled. To mark the occasion, The Business of Fashion sat down with four members of The BoF 500 to discuss how they are shaping the future of the industry.
Pharrell Williams, Isamaya Ffrench, Karol G and Lorenzo Bertelli Are This Year’s BoF 500 Cover Stars
On Friday 29 September, The BoF 500 Class of 2023 will be unveiled. To mark the occasion, The Business of Fashion sat down with four members of The BoF 500 to discuss how they are shaping the future of the industry.
Pharrell at Louis Vuitton: When Fashion Became Entertainment
The creative polymath’s debut show aimed to cement Louis Vuitton’s positioning as a purveyor not just of fashion, but culture writ large.
Why Seemingly Every Male Celebrity Suddenly Has a Beauty Line
Evan Mock, Harry Styles, Brad Pitt, Jared Leto and many more famous men are banking on the blurring gender binary, or simply the novelty factor, to propel their brands to the top of a crowded market.
Pharrell at Louis Vuitton: Has Luxury Outgrown Fashion?
Reactions were mixed to the brand's move to appoint a non-designer as men's creative director. But cultural strategies that stretch beyond fashion may be increasingly pivotal for brands at Vuitton's scale.
Company Snapshot
Known for his innovative approach to music and fashion, the creative director is a style icon and is widely recognised as one of the most successful and influential figures in hip-hop.
The News in Brief
Allbirds’ Sales Dip Continues in 2024, Losses Narrow
The company is anticipating further sales slumps this year. Its revenue will likely drop as much as 25 percent year over year to $190 million in 2024.
Shopify Falls on Surprise Loss, Hit From Logistics Unit Sale
After rallying more than 120 percent last year, Shopify shares have struggled this year after the company had projected higher operating costs than expected for this quarter.
Boohoo Dives Into Debt as Losses Soar to £160 Million and Sales Slump
The online fashion specialist said it had built up net debts of £95m in the year to the end of February – down from almost £6m of net cash a year before – after losses widened 76 percent to £160 million.
Levi Strauss Ends Lawsuit Against Italy’s Brunello Cucinelli Over Trademarked Tab
Levi notified a federal judge in Oakland, California on Tuesday that it was dismissing the case with prejudice, meaning it cannot be brought again. Settlement talks began shortly after Levi sued in January.
Puma Returns to Sales Growth in Americas Despite ‘Volatile’ Market
Demand for retro shoe styles such as 'terrace' has helped boost sales of sportswear brands like Puma and its rival Adidas at a time when the sector has been hit by weaker consumer demand and excess stocks.
Tylenol Maker Kenvue Beats Quarterly Profit Estimates, to Cut 4% Jobs
Kenvue beat Wall Street estimates for first-quarter profit on Tuesday, and said it would cut 4% of its global workforce amid the Tylenol and Band-Aid maker’s efforts to expand its key brands.
Richemont Acquires Italian Jeweller Vhernier
Vhernier is small but Richemont has a history of turning small brands into success stories