Shopify Falls on Surprise Loss, Hit From Logistics Unit Sale
After rallying more than 120 percent last year, Shopify shares have struggled this year after the company had projected higher operating costs than expected for this quarter.
Pierre Rougier
How PR Firms Are Navigating Fashion’s Race Problem
Some argue that, in their role as gatekeepers, fashion’s powerful public relations agencies keep doors closed for people of colour. What are they doing to rethink their practices?
Fashion PR’s New Reality
As clients cut budgets, the public relations firms that serve them are considering everything from reduced fees, salary cuts and layoffs to pivoting services and joining forces in order to stay afloat.
10 Tips to Break into Fashion
Fabien Baron, Pierre Rougier, Lucinda Chambers and more share their advice for starting a career in the fashion industry.
A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?
Want a Job in Fashion PR and Marketing?
BoF shares advice from some of fashion’s most influential PR and Marketing entrepreneurs, including Karla Otto, Daniel Marks and Pierre Rougier, and selects 10 of the best career opportunities now live on BoF Careers.
The Changing Face of Fashion PR
Twelve of the industry's biggest public relations authorities speak to BoF about the shifts upending the fashion communications business.
Maria Cornejo: 'Know Who You Are'
The hyper-focused designer of Zero + Maria Cornejo reflects on 20 years of a brand built on point of view and word of mouth.
How I Broke Into Fashion | PR Consulting’s Pierre Rougier
Pierre Rougier went from studying political science to working in PR for Hermès, Yohji Yamamoto and Margiela before launching his own agency. How did he do it?
Fashion Week
Remembered: The Game-Changing Martin Margiela Show of 1989
As talk turns towards a future of consumer-facing fashion shows, we look back on the 1989 Martin Margiela presentation, which set a new paradigm for the fashion show as a public spectacle, in an oral history with contributions from Margiela’s closest collaborators and biggest supporters of the time, courtesy of The Gentlewoman.
Remembered: The Game-Changing Martin Margiela Show of 1989
As talk turns towards a future of consumer-facing fashion shows, we look back on the 1989 Martin Margiela presentation, which set a new paradigm for the fashion show as a public spectacle, in an oral history with contributions from Margiela’s closest collaborators and biggest supporters of the time, courtesy of The Gentlewoman.
Fashion came calling, Trends in austerity, Digital moves, Fierce no more, Pierre Rougier's charms
Family, fashion dominate the days of Carolina Herrera (Reuters) "Designer Carolina Herrera didn't grow up dreaming of a fashion career. Born in
Fashion PR in the Digital Age
LONDON, United Kingdom — Though they may have been slow off the mark — and indeed much slower than many of their clients might have liked — it is
Company Snapshot
The fashion publicist is known for his assertiveness and being fiercely protective of clients, who are often up-and-comers.
The News in Brief
Boohoo Dives Into Debt as Losses Soar to £160 Million and Sales Slump
The online fashion specialist said it had built up net debts of £95m in the year to the end of February – down from almost £6m of net cash a year before – after losses widened 76 percent to £160 million.
Levi Strauss Ends Lawsuit Against Italy’s Brunello Cucinelli Over Trademarked Tab
Levi notified a federal judge in Oakland, California on Tuesday that it was dismissing the case with prejudice, meaning it cannot be brought again. Settlement talks began shortly after Levi sued in January.
Puma Returns to Sales Growth in Americas Despite ‘Volatile’ Market
Demand for retro shoe styles such as 'terrace' has helped boost sales of sportswear brands like Puma and its rival Adidas at a time when the sector has been hit by weaker consumer demand and excess stocks.
Tylenol Maker Kenvue Beats Quarterly Profit Estimates, to Cut 4% Jobs
Kenvue beat Wall Street estimates for first-quarter profit on Tuesday, and said it would cut 4% of its global workforce amid the Tylenol and Band-Aid maker’s efforts to expand its key brands.
Richemont Acquires Italian Jeweller Vhernier
Vhernier is small but Richemont has a history of turning small brands into success stories
TikTok Sues US Government to Block Divest-or-Ban Law
The company has argued that the law will stifle free speech and hurt creators and small business owners who benefit economically from the platform.
Prada Heir Says the Group Is Open to More M&A
‘We have been and will always be open to considering opportunities,’ Lorenzo Bertelli told reporters Tuesday at the opening of a knitwear factory in Torgiano, Italy.