Sabato De Sarno
Creative Director, Gucci
The designer’s creative direction is set to revamp Italy’s biggest fashion brand.
VITAL STATISTICS
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
ExploreWhat is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
ExploreGucci Comes ‘Home’ to London
And designer Sabato De Sarno doubles down with his Cruise ‘25 show for the brand, writes Tim Blanks.
Gucci Sales Down 20% in First Quarter, Kering Forecasts
Kering’s first-quarter revenues will likely decline by 10 percent on a comparable basis, the Paris-based luxury group flagged on Tuesday.
Burberry and Gucci: Two Brands With Something to Prove This Week
Both labels are trying to reignite sales and push upmarket, but convincing consumers won’t be easy. Runway shows this week will be another chance to make their case. That, plus what else to watch for in the coming days.
Sabato De Sarno’s Gucci Menswear Debut Had Drama in the Details
Gucci’s new designer offered up a more relatable menswear vision than his predecessor, updating classic wardrobe pieces with discreet contemporary twists. But will covetable coats and shoes be enough to revive excitement in the Italian megabrand?
Sabato De Sarno’s Gucci Menswear Debut Had Drama in the Details
Gucci’s new designer offered up a more relatable menswear vision than his predecessor, updating classic wardrobe pieces with discreet contemporary twists. But will covetable coats and shoes be enough to revive excitement in the Italian megabrand?
The Year Ahead: The Alluring New Face of Influencer Marketing
From Gstaad Guy to Remi Bader, a new guard of creative personalities is revamping influencer marketing, The State of Fashion 2024 reveals.
Why Banal Is Big in Fashion’s Latest Campaigns
Following a year where surrealist stunts were fashion’s biggest marketing trend, voyeuristic campaigns that centre reality — and the often boring moments of the everyday — are gaining steam.
Tod’s Appoints Matteo Tamburini as Creative Director
Tamburini, who is joining the brand from Kering’s Bottega Veneta, will show his first collection during the next Milan womenswear week in February.
Why Some Luxury Groups Are Doing Better Than Others
The slowdown in demand for high-end brands is hitting the sector unevenly, as seen in the polarised third-quarter results released this week by Hermès, Kering and others.
Work-in-Progress Gucci Weighs on Owner Kering
A rapid turnaround at the Italian megabrand seems firmly off the menu, leaving parent Kering in a tricky position, writes columnist Luca Solca.
In Paris, Global Fashion Community Fetes The BoF 500 Class of 2023
Members of the industry index including Pierpaolo Piccioli and Francesca Bellettini connected over cocktails and canapes in Paris, celebrating new entrants including Pharrell Williams, Karol G and Sabato De Sarno.