The founder’s surprise return to the troubled activewear label after a sudden exit is the latest twist in a saga that underscores the issue with creative leaders who lack the operational savvy to take a start-up to the next level.
From Outdoor Voices to Thinx, the gap between a female-run company's shiny brand and the messy realities of many a start-up business can become a liability.
The community-driven brand has secured $15 million in a Series A financing round and aims to double its business next year by 2020.
Fashion Nova is defying a slump in fast-fashion by releasing hundreds of new looks every week and harnessing an army of Instagram influencers. BoF goes inside the #NovaBabe machine.
Through a series of panels featuring guests from Hollywood, politics and beyond, the ‘Embrace Ambition’ summit tackled stereotypes and fostered networking for over 900 attendees.
The approach — predicated on the notion that a brand is your ‘best friend forever’ — is the core narrative behind the rise of some of the most successful direct-to-consumer womenswear and beauty brands.
From Rent the Runway to Refinery 29, BoF separates the break-outs from the flameouts.
Fastest-fashion player Boohoo is doubling down on its effort to bring Nasty Gal back from the brink after acquiring the troubled brand’s intellectual property for a song in February. But is it too late for a turnaround?
If it plays its cards right, Boohoo could accelerate its American ambitions and learn from Nasty Gal’s success in brand and online community building.
BoF breaks down the people behind the biggest fashion stories of the year.
The UK-based fast fashion e-tailer has filed a petition to incorporate Nasty Gal, Inc. in the United Kingdom, BoF has learned.
The bankruptcy of the #Girlboss-fuelled retailer is a cautionary tale for both fashion startups and investors alike.
Starting out as an eBay vintage clothing shop, her online boutique Nasty Gal became one of the fastest-growing retailers ever.
Spanish beauty and fragrance group Puig Brands SA shares rose after the company and its founding family raised €2.6 billion ($2.8 billion) in an initial public offering, in Europe’s biggest listing so far this year.
The former Public School and DKNY designer will launch the cap brand’s first apparel line.
Nordstrom shares rose 6 percent on the news, giving the company a market value of about $3.3 billion.
A double-digit decline was attributed to the brand’s distribution changes.
Spatch will debut on May 4 with a nine-piece collection of skin-perfecting products designed for professional and consumer use.
The Danish company, which makes more pieces of jewellery than any other in the world, said organic sales are projected to rise 8-10 percent this year.
Despite a brief uptick in sales, up 24 percent between 2021 and 2022, the brand’s growth has stalled.
The move comes as System owner Mike Obenson aims to turn what began as a bi-annual print title into a global media brand with a stronger digital offering.
