The art star known for turning pop culture icons into archaeological relics has issued much-hyped collaborations with Dior, Rimowa, Tiffany, Adidas, Uniqlo and more. Now he’s launching a label of his own: Objects IV Life.

Brand accelerators like Tomorrow offer cash, shared services and economies of scale. Can the approach turn high-potential young labels into success stories?

In a first for the London-based showroom-turned-brand accelerator, the equity investment also includes a share swap, giving Martine Rose an undisclosed stake in the Tomorrow business.

The 28-year old designer secured top model Chu Wong and art direction by Ellie Grace Cumming for his first campaign. London’s Machine-A will be the first store to offer the brand.

The brand accelerator is pushing a new model for growing emerging labels in a fashion market where going it alone as a small independent brand is tougher than ever.

Fashion insiders including Remo Ruffini, Dries Van Noten, Samira Nasr, Virgil Abloh and José Neves were joined by experts from the wider worlds of science, technology, politics, economics and more to reflect on a year of global crisis and what’s next for the fashion industry and beyond.

Industry leaders including Remo Ruffini, Dries Van Noten and Harper’s Bazaar’s Samira Nasr offered ideas on how to solve some of fashion’s biggest problems, from outdated approaches to showing, delivering and discounting collections to the need for more meaningful inclusion.

Two early-pandemic initiatives set out to solve some of the industry’s biggest problems, from rampant discounting to a warped fashion calendar. Now, they’re coming together.