Su Mang

What can brands expect from former deputies who rose through the ranks of the industry and have taken the reins from predecessors with bigger personalities and more power?

Choosing the epicentre of China’s coronavirus outbreak to debut the brand’s latest travelling exhibition may raise eyebrows but it’s also a very smart move that reveals a lot about the luxury industry’s post-pandemic playbook.

New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.

It’s no secret that Chinese A-listers are fans of Europe’s top couture houses, but some of the biggest names in the game are beginning to lose would-be clients to Chinese couturiers.

Even as print media sputtered in the West, fashion magazines in Greater China continued to thrive on seemingly endless advertising dollars chasing a consumer hungry for information and advice. But are the heady days now over?

Start-ups are disrupting China's booming $125 billion cross-border e-commerce trade, providing an alternative to giant platforms accused of manipulating traffic, to force brands into exclusive partnerships.

Several big editorial departures could impact China’s fashion media and change the balance of power within the industry.

This week, Nina Ricci's creative director Guillaume Henry has left after three years at the creative helm, while Tom Usher has been appointed Tatler’s creative director.

China Fashion Week wrapped up seven days of catwalk shows on Tuesday, showcasing an array of cool and colorful as well as slightly odd creations by designers seeking to make a mark among the label-conscious.