As the virus spreads and the economy falters, the country’s fashion industry is nearing crisis point. With sales down, stores closing and artisan supply chains under pressure, designers are digging deep to become even more entrepreneurial.

South Asia’s fashion designers are fond of sending famous faces down the runway. But as Amazon India Fashion Week kicks off, how successful are these ‘celebrity showstoppers’ and can they backfire?

India’s ‘third gender’ community and transgender women are finding work and a welcome from the nation’s fashion industry.

In an effort to clamp down on corruption, India has withdrawn 500 and 1,000 rupee notes. BoF examines how it could fundamentally change the way people shop.

A bonanza awaits fashion entrepreneurs who can build bridges between India and Pakistan. But can business interests overcome a deeply troubled past?

Five years behind Zara, the Swedish high-street giant has opened its first store in India. BoF meets CEO Karl-Johan Persson to talk strategy and stratification in the Indian subcontinent.

On Thursday night, leading players from the Indian fashion community gathered in New Delhi to celebrate the country’s valuable contribution to the global fashion industry.

Yesterday, in Part 1, BoF’s editor-in-chief Imran Amed spoke to designers, show organisers, media executives and former brides to learn why weddings are such big business in India. Today, get to know the couture-level designers that cater to the top end of the country’s bridal market, the opportunities for international luxury brands and the forces set to shape the market in the years to come.