Vika Gazinskaya
Designer, Vika Gazinskaya
She used her Czarina street style status to publicise her line of intriguing prints and striking geometric silhouettes.
VITAL STATISTICS
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
ExploreWhat is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
ExploreRussia’s Luxury Market on the Mend
The country’s luxury market has recovered after two difficult years, helped mainly by domestic demand and rising sales to tourists, which will get a boost from a ‘tax-free’ scheme scheduled to come into force around February next year.
KM20 Marks Launch of Moscow Mega Store with Off-White, Gosha and Vetements
To celebrate the Russian retailer’s new experiential 2,500-square metre space, KM20 is partnering with 14 brands on exclusive capsule collections.
Miroslava Duma: Don't Call Her a Czarina
Armed with a growing digital media empire, Miroslava Duma is on a mission to ensure her country earns a place at the forefront of fashion, media and technology.
Russia’s Patriotic Fashion Agenda
With international sanctions and rising nationalism creating a perfect storm, the Russian government has launched an optimistic strategy to bolster local fashion through subsidies, synergies and support.
H&M is Working on a Mysterious New Brand
H&M is looking into new store concepts and may launch an all-new brand that’s nothing like its flagship label.
Op-Ed | Real Fur Is Out of Fashion
There is no kind way to obtain fur and more people should be aware of the horrors that animals endure for fashion, argues Elisa Allen of PETA.
LVMH Prize Finalists Announced
Twelve talented young designers have been shortlisted for the inaugural LVMH Prize.
How Vika Gazinskaya Put Herself on the Fashion Map
In recent seasons, Moscow-based designer Vika Gazinskaya has attracted attention, and orders, from some of the world's most influential stores, including Colette, Net-a-Porter and Fivestory. How did she do it?
Vuitton Tones Down for Russian Tastes Aside From Prices
Mira Duma, the daughter of former Russian lawmaker Vasily Duma, is emblematic of a new generation of Russians for whom the meaning of high fashion has shifted from flashy and expensive to understated and even more expensive.
Russian Revelation
"Not long ago, a woman in Florida contacted Vika Gazinskaya, a designer in Moscow, and bought $12,000 worth of clothes. Ms. Gazinskaya's designs can