Doha has attracted major fashion retail investment ahead of this month’s FIFA World Cup but the Qatari capital’s ability to attract overseas shoppers long-term remains uncertain.

Chanel, Dior and Valentino are making a splash this week in Dubai and Doha in a bid to excite locals who were restrained from shopping abroad during the pandemic. But will repatriated spend in the Gulf be a permanent shift?

To accompany the launch of the BoF 500, Robb Young examines how an omnipotent cartel of deep-pocketed families have managed to anchor themselves in the lucrative fashion markets of the Gulf States.