LVMH-Backed L Catterton Agrees to Buy Majority Stake in Kiko
The private equity fund has entered into a definitive deal with the Percassi family, which will retain a “significant stake” in the business.
This season’s best fashion videos included films from Gucci, Nike and Gap.
As Beyoncé’s ‘Lemonade’ makes clear, the online video stakes are high — and fashion brands have work to do.
BoF's edit of the season's best fashion films proves the industry is waking up to the potential of online video, but progress is slow.
This season, the most successful fashion films attracted audiences with surreal storylines and unexpected plot twists. Sit back, relax and enjoy BoF's Top 10 Fashion Films of the Season.
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LONDON, United Kingdom — As online video consumption continues to grow, short fashion films have become an increasingly important component of brand
This season, a wide diversity of fashion films provided evidence that the genre has matured.
This season, brands embraced strong scripts, serious acting talent and heavy-hitting directors like never before, resulting in a crop of winning fashion films largely driven by the kind of compelling storytelling long missing from the genre. Sit back, relax and enjoy BoF’s Top 10 Fashion Films of the Season.
This season, brands embraced strong scripts, serious acting talent and heavy-hitting directors like never before, resulting in a crop of winning fashion films largely driven by the kind of compelling storytelling long missing from the genre. Sit back, relax and enjoy BoF’s Top 10 Fashion Films of the Season.
This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF's Top 10 Fashion Films of the Season.
This season, the most successful fashion films broke away from the old template, embracing the unexpected plots, quirky music and bursts of humour that resonate with online audiences. Sit back, turn up your speakers and enjoy BoF's Top 10 Fashion Films of the Season.
ADVERTISEMENT
NEW YORK, United States — "Are we failing to fulfil the potential of fashion film?" asked Quynh Mai's Op-Ed for BoF earlier this year, citing
LONDON, United Kingdom — This season, fashion brands embraced fashion film like never before, integrating digital videos more meaningfully into a
The private equity fund has entered into a definitive deal with the Percassi family, which will retain a “significant stake” in the business.
The company confirmed in January that it planned to restart activities in Venezuela in the first half of 2024 with local partner Grupo Futura.
The move means Shein could be liable for fines of as much as 6 percent of global revenue for violating the law, designed to curtail the spread of illegal content online.
Since the merger announcement, Capri has reported weaker-than-forecast earnings twice, spurring concern about its performance in the coming quarters.
The new scent, Zouzou, is the fashion house’s first new perfume since 2022.
Unilever Plc sales jumped more than expected in the first quarter as Chief Executive Officer Hein Schumacher pushes ahead with his turnaround plan and shoppers come back to premium brands.
President Biden signed the bill that gives China-based ByteDance 270 days to divest TikTok’s US assets or face a ban.
The Alphabet Inc. company said in a blog post Tuesday that it’s still working with the ad industry and regulators on the plan.