The Best of BoF | Top 10 Articles of 2011

LONDON, United Kingdom — It’s hard to believe 2011 is coming to a close. It’s been an action packed year in the business of fashion. From the rise of digital to the fall of Galliano, and everything in between, BoF has found itself exploring the heart of an ever-changing fashion ecosystem, fuelled by creativity, digital innovation and

Prada SS11 Lace-Up Project | Source: Prada

Fashion 2.0 22 June, 2011

Finding the Luxury in Mass Customisation

LONDON, United Kingdom — Once upon a time, luxury goods makers delivered individualised products to customers based on the buyer’s personal preferences, tastes and budget. It was a process that often involved a series of face-to-face interactions between individual clients and the skilled artisans who would craft the goods. But as mass production