The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
MILAN, Italy — It was a truly silly, deeply unnerving styling trick, but it worked perfectly. The models at the MSGM show — fresh faces with a healty working class glow — wore a silk headscarf, knotted below the chin just like Queen Elizabeth II does when she goes out in the countryside. Gender bending was completely out of the question. It felt like a genuine prank that undelined the vaguely preppy, very English inspiration of the collection. Massimo Giorgetti is growing up: as a man and as a designer. The collection moves accordingly. This MSGM outing was his most mature so far: it had the freshness of the early stages of the brand and a new quality and conciseness. As a bridge between past and present, logoes were splashed here and there, probably a bit too much. We are curious to see where this newfound maturity will lead next.
And designer Sabato De Sarno doubles down with his Cruise ‘25 show for the brand, writes Tim Blanks.
From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.
BoF editor-at-large Tim Blanks and Imran Amed, BoF founder and editor-in-chief, look back at the key moments of fashion month, from Seán McGirr’s debut at Alexander McQueen to Chemena Kamali’s first collection for Chloé.
Anthony Vaccarello staged a surprise show to launch a collection of gorgeously languid men’s tailoring, writes Tim Blanks.