The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
MILAN, Italy — Tropical modern is how the press notes described the Max Mara show today, complete with a luxuriant tropical forest behind a brutalist concrete wall. That was the modern, or rather modernist, part. The collection, fittingly, looked split in two: the rather obvious profusion of tropical prints on sporty separates accessorized with outsized visors was offset by a tougher series of coats, parkas and windbreakers in technical, metropolitan fabrications.
Underneath all the outerwear - the house specialty - were curvaceous bodies cinched and glorified in every possible way: leggings, girdles and various hybrids of sexy underwear and performance wear. This is a season of empowered femininity. However, Max Mara's sporty vixens were so brash they looked a bit passé.
And designer Sabato De Sarno doubles down with his Cruise ‘25 show for the brand, writes Tim Blanks.
From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.
BoF editor-at-large Tim Blanks and Imran Amed, BoF founder and editor-in-chief, look back at the key moments of fashion month, from Seán McGirr’s debut at Alexander McQueen to Chemena Kamali’s first collection for Chloé.
Anthony Vaccarello staged a surprise show to launch a collection of gorgeously languid men’s tailoring, writes Tim Blanks.