Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Max Mara's Modernist Jungle

Tropical prints were offset by tougher looks in technical fabrications, but Max Mara's sporty vixens were so brash they looked a bit passé.
Max Mara Spring/Summer 2017 | Source: InDigital.tv
By
  • Angelo Flaccavento

MILAN, Italy — Tropical modern is how the press notes described the Max Mara show today, complete with a luxuriant tropical forest behind a brutalist concrete wall. That was the modern, or rather modernist, part. The collection, fittingly, looked split in two: the rather obvious profusion of tropical prints on sporty separates accessorized with outsized visors was offset by a tougher series of coats, parkas and windbreakers in technical, metropolitan fabrications.

Underneath all the outerwear - the house specialty - were curvaceous bodies cinched and glorified in every possible way: leggings, girdles and various hybrids of sexy underwear and performance wear. This is a season of empowered femininity. However, Max Mara's sporty vixens were so brash they looked a bit passé.

In This Article
Organisations
Location

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Fashion Week
Independent show reviews from fashion’s top critics.

What I Learned From Fashion Month

From where aspirational customers are spending to Kering’s challenges and Richemont’s fashion revival, BoF’s editor-in-chief shares key takeaways from conversations with industry insiders in London, Milan and Paris.


view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Forum
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Forum