Skip to main content
BoF Logo

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

Nike Names Sprunk COO as Brand Chief Denson Plans to Retire

Source: Nike
By
  • Bloomberg

PORTLAND, United States — Nike Inc. promoted Eric Sprunk to chief operating officer and said Charlie Denson, president of the company's flagship brand, will retire next year.

Sprunk, currently executive vice president of merchandising and product, will lead all manufacturing, sourcing and information-technology for the company in the new role, Beaverton, Oregon-based Nike said today in a statement.

Nike has been working to improve its profitability amid higher costs for labor and materials while also trying to reignite sales growth in China.

Trevor Edwards, currently executive vice president of brand and category management, will succeed Denson as Nike brand president.

ADVERTISEMENT

Nike fell 1.6 percent to $60.78 at the close in New York. The shares have gained 18 percent this year, compared with an 11 percent advance for the Standard & Poor’s 500 Index.

By: Kevin Orland; Editor: Robin Ajello

In This Article
Organisations

© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from News & Analysis
Fashion News, Analysis and Business Intelligence from the leading digital authority on the global fashion industry.
view more

Subscribe to the BoF Daily Digest

The essential daily round-up of fashion news, analysis, and breaking news alerts.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
The Business of Beauty Global Awards - Deadline 30 April 2024
© 2024 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.
The Business of Beauty Global Awards - Deadline 30 April 2024