The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
1. Is the New Style.com Working?
Inside Style.com’s open-plan offices in Camden, London | Source: Courtesy
It’s been just over a month since the launch of Condé Nast’s new e-commerce venture. Is it working? BoF’s Vikram Alexei Kansara sits down with Franck Zayan, president of Style.com, to investigate.
2. What's Going on at Condé Nast?
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Source: Condé Nast
The publisher is streamlining its operations and reorganising its US portfolio to capitalise on its most valuable brands: Vogue, Vanity Fair, GQ, Wired and The New Yorker. BoF breaks down the changes.
3. How Instagram's New Feed Will Impact Brands and Influencers
Illustration: BoF
What does Instagram's new algorithmic feed mean for the platform's lucrative influence economy?
4. Can Cost-Cutting Save Magazines?
Illustration: Costanza Milano for BoF
5. Condé Nast to Launch Vogue Arabia
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Deena Aljuhani Abdulaziz, editor-in-chief of Vogue Arabia | Source: Courtesy
BoF can reveal that Condé Nast will launch a Vogue Arabia edition online in the autumn, followed by a print magazine next spring, appointing Saudi Princess Deena Aljuhani Abdulaziz as its editor-in-chief.
6. How Snapchat Killed the Homepage
L: Hearst and Snapchat's Sweet, R: Clique Media's Obsessee.com | Source: Sweet/Obsessee
In an attempt to woo Generation Z, publishers are launching social media-only concepts.
7. The Art of Disclosure: FTC and the Influence Economy
Digital influencers on Instagram | Source: Instagram/@lauramercier, @nicolettemason, @songofstyle, @manrepeller, @chrisellelim, @sincerelyjules
As the importance of native advertising continues to grow, are brands and digital influencers coming clean with consumers about the deals that power fashion’s influence economy?
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8. How Newspaper Supplements Took on Fashion Magazines
The Sunday Times' Style, T: The New York Times Style Magazine, The Wall Street Journal's WSJ., The Financial Times' How To Spend It, Le Figaro's Madame Figaro, La Repubblica's D | Photo: BoF
While commercial success among fashion magazines is uneven, supplements are a steady oasis of profitability. How are they doing it?
9. Publishers Bet Big on Special Editions
Source: BoF
Bookazines and special interest publications offer struggling print magazines high-margin revenue opportunities and the promise of new readers. But are they cannibalising the already-dwindling audience for monthly editions?
10. Is Branded Content Buoying Fashion Publishers?
Gucci's Pre-Fall video campaign | Source: Courtesy
Fashion publishers are pushing sponsored content to make up for declining traditional print advertising revenues. Is it working?
For more articles like this, check out our Intelligence channel.
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.