The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
BALTIMORE, United States — Under Armour signed a multiyear deal Monday to sponsor the NBA's draft combine.
Financial terms weren't disclosed.
The athletic gear maker said it will begin outfitting athletes at the combine in 2018. The NBA draft combine brings together college basketball players every year to take physical tests, give interviews and compete in games ahead of the NBA draft.
The Baltimore-based company said it will also sell combine apparel for fans. It's been a partner of the league since 2011.
Shares of Under Armour Inc. rose $1.03 to $98.96 in afternoon trading
From analysis of the global fashion and beauty industries to career and personal advice, BoF’s founder and CEO, Imran Amed, will be answering your questions on Sunday, February 18, 2024 during London Fashion Week.
The State of Fashion 2024 breaks down the 10 themes that will define the industry in the year ahead.
Imran Amed reviews the most important fashion stories of the year and shares his predictions on what this means for the industry in 2024.
After three days of inspiring talks, guests closed out BoF’s gathering for big thinkers with a black tie gala followed by an intimate performance from Rita Ora — guest starring Billy Porter.