NEW YORK, United States — Apparel Holding Corp., the clothing designer that's backed by Sun Capital Partners Inc., is seeking as much as $190 million from an initial public offering of its luxury brand Vince.

The company, which will be renamed Vince Holding Corp., is offering 10 million shares for $17 to $19 apiece, according to a regulatory filing today. It plans to list on the New York Stock Exchange under the symbol VNCE.

Sun Capital will keep control of Apparel’s non-Vince businesses, including Rebecca Taylor and My Michelle, the filing showed.

The Bloomberg Americas Apparel Index, with members from Ralph Lauren Corp. to Michael Kors Holdings Ltd., is trading near record highs. Vince, would have a market value of $689 million at the high end of the marketed range.

Adjusted for the separation from Apparel Holding, Vince’s sales rose 27 percent to $114.7 million in the six months to Aug. 3, the filing showed.

Goldman Sachs Group Inc and Robert W. Baird & Co. are managing the IPO.

By Leslie Picker; Editors: Mohammed Hadi, Cecile Daurat, Jeffrey McCracken