The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
"Who's Winning the Fashion E-Commerce Race?" (The Business of Fashion)
"Fashion e-commerce is heating up. In a race between luxury incumbents, 'pure play' e-tailers and a slew of upstarts with new business models, who will come out ahead?"
"Vogue Goes Viral" (The Financial Times)
"Once merely the digital manifestation of the world's foremost fashion magazine, Vogue.com is today a vast adjunct of the print edition it represents."
"Instagram Now Tops 400 Million Users And 40 Billion Photos" (Wired)
"The social network just said it now has 400 million people posting carefully plated food and pristine landscapes to its service every month."
"On Instagram and Other Social Media, Redefining 'User Engagement'" (The New York Times)
"As the practice of promoting user-generated content has intensified, the intersection between brands trying to capitalize on social media activity and people's expectations of some privacy has grown far more murky."
"Charged Up: How Mophie Got Plugged Into the Fashion Industry" (Complex)
"The California-based portable battery company is working with everyone from Opening Ceremony to Supreme. Here's how those hot collabs came to be."
It’s been a tough year for luxury e-commerce — but a crop of smaller marketplaces are beating the odds with a focus on emerging accessible luxury brands and a firmer grip on operating costs.
The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.