The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
1. Inside Farfetch's Store of the Future
Inside Farfetch's Store of the Future demonstration | Source: Courtesy Farfetch
Farfetch is set to unveil a beta version of its Store of the Future, an ‘operating system’ for physical retail. BoF gets an exclusive sneak peek.
2. With Lab-Grown Leather, Modern Meadow Is Engineering a Fashion Revolution
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The Modern Meadow lab in Nutley, New Jersey | Source: Courtesy
The New Jersey-based start-up is bringing the awesome potential of synthetic biology to the fashion industry, unlocking powerful business, creative and public relations benefits.
Illustration: James Gilleard
An American ‘sewbots’ start-up has become the symbol of a new industrial revolution in garment manufacturing. What does the rise of automation mean for the business of fashion and the wider world?
4. Inside 24 Sèvres, LVMH's New Multi-Brand E-Commerce Play
E-commerce site 24 Sévres | Source: Courtesy
LVMH chief digital officer Ian Rogers speaks to BoF's Imran Amed about the strategy behind the conglomerate's long-awaited return to multi-brand fashion e-commerce.
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5. Why Is Google Digitising the World's Fashion Archives?
A Gigapixel image of a Schiaparelli evening coat from the V&A Museum on Google Arts & Culture | Source: Google
For years, Google has been digitising the world’s museums, making cultural artefacts accessible in extraordinary detail to millions of internet users. Now it’s turning to fashion.
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The nature of livestream transactions makes it hard to identify and weed out counterfeits and fakes despite growth of new technologies aimed at detecting infringement.
The extraordinary expectations placed on the technology have set it up for the inevitable comedown. But that’s when the real work of seeing whether it can be truly transformative begins.
Successful social media acquisitions require keeping both talent and technology in place. Neither is likely to happen in a deal for the Chinese app, writes Dave Lee.
TikTok’s first time sponsoring the glitzy event comes just as the US effectively deemed the company a national security threat under its current ownership, raising complications for Condé Nast and the gala’s other organisers.