Burberry Verified Page
This luxury mega-brand is best known for its trenchcoats, British heritage and digital innovation.
Burberry Group plc is a British luxury fashion house, distributing clothing, fashion accessories, fragrances, sunglasses, and cosmetics. Its distinctive tartan pattern has become one of its most widely copied trademarks. Burberry is most famous for its trench coat, which was designed by founder Thomas Burberry.
The company has branded stores and franchises around the world and also sells through concessions in third-party stores. Queen Elizabeth II and the Prince of Wales have granted the company Royal Warrants. The company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
According to a 2013 report by Interbrands, Burberry was the 77th most valuable brand in the world that year.
Burberry was founded in 1856 when 21-year-old Thomas Burberry, a former draper's apprentice, opened his own store in Basingstoke, Hampshire, England. By 1870, the business had established itself by focusing on the development of outdoors attire.
In 1880, Burberry introduced in his brand the gabardine, a hardwearing, water-resistant yet breathable fabric, in which the yarn is waterproofed before weaving. “Burberry" was the original name, but then the company soon switched to using the name "Burberrys", after many customers from around the world began calling it "Burberrys of London". This name is still visible on many older Burberry products.
In 1901, the Burberry Equestrian Knight Logo was developed containing the Latin word "Prorsum", meaning forwards, and registered as a trademark. In 1998, Burberrys changed their marketing name to Burberry.
In May 2001, Christopher Bailey joined Burberry as creative director.