Stuart McCullough is the chief executive of Woolmark and the Australian Wool Innovation, a not for profit association of 25,000 wool growers. McCullough has twenty years of experience in the industry and has held a variety of roles at the AWI. Prior to becoming chief executive McCullough had been responsible for leading strategic development, transition, establishment and growth of several AWI business units as well as core initiatives.
McCullough has been instrumental to the association’s efforts to bring attention to the fibre and underline its uses in the fashion industry and its rightful role in the luxury market. The prestigious Woolmark Award, whose past winners include Karl Lagerfeld and Yves Saint Laurent , continue to be an internationally reported upon award. Last year's judging panel included Donatella Versace , Franca Sozzani , Tim Blanks , Diane Von Furstenberg and Victoria Beckham .
McCullough is a woolman through and through. He started his career in wool as a jackeroo on a sheep farm, and later moved on to business management roles engaged in all aspects of the wool producing and demand generating pipeline: wool classer, wool testing, international wool exporter, trader and buyer, and global sales management roles.