Daily Digest

16 June, 2013

How an American Woman Rescued Burberry, a Classic British Label

Angela Ahrendts | Source: The Guardian

“What she has done, in the past seven years, is turn Burberry from a label that had become associated with baseball caps worn in nightclubs to the biggest British high-fashion brand, which ranks alongside anything the ateliers of Paris and Milan have to offer. She has signed up actors such as Eddie Redmayne and Emma Watson as the faces of the brand – and scored a huge publicity coup when she put Romeo Beckham in one of Burberry’s trademark trench coats for a series of glossy magazine adverts.”

LVMH Luxury Houses Throw Open Their Doors

At Dior's headquarters in Paris | Source: New York Times

“On most Saturday mornings, shoppers are lined up to enter the Dior flagship store on the famous Avenue Montaigne. But this weekend, the visitors outside the French haute couture house were waiting patiently for entrance to the private salon above the shop, an area rarely open to the public.”

Sporting, Suiting, and the Great in-Between


“The spring menswear season has only just begun, but I’ve already started to get deep and meaningful. I can’t help but wonder what modern menswear should really be all about. At the moment it seems caught in some kind of limbo between two opposing poles: one being the hyper-traditional, conservative armour of the tailored suit, the other a rebel upsurge of sportswear, a new kind of urban masculinity. Maybe it’s urban versus urbane?”

Luxury Goods Group PPR to Spin Off Fnac Books Chain

Francois-Henri Pinault announcing the renaming of PPR | Photo: Nicolas Morice

“Fnac, the high street music and books chain, will take on a new life as an independent company when it lists on the Paris stock exchange this week. Parent company PPR, the owner of the label Gucci and Puma sportswear, will spin off the company, in the final steps towards its transformation from a conglomerate to a luxury and lifestyle retailer.”

How Quebec-Based Retailers are Thriving with a Made in Canada Approach

Montreal-Based Retailer Jacob | Source: Moe Doiron/The Globe and Mail

“The number of mainstream labels that, out of principle, necessity or both, produce a large chunk of their clothing lines within their home countries may be a small fraction of what it was decades ago, but they exist and many are thriving. And, significantly, a number of them are Canadian, largely Quebec-based.”

The Secret Science Behind Big Data and Word of Mouth

Source: Shutterstock

“Startups live and die by word of mouth. Whether it’s a new website, a revolutionary recruiting service, or B2B play, consumer awareness is always low at the beginning. No one realizes you exist, so you have to get the word out. But most new ventures don’t have a big advertising budget. They have to grow organically: Get existing customers or fans bringing in new ones — one at a time.”