The Business of Fashion
Agenda-setting intelligence, analysis and advice for the global fashion community.
Agenda-setting intelligence, analysis and advice for the global fashion community.
28th September at 16:00 BST / 11:00 EDT
Featuring Sara Menouni, creative director of Ykone, Lissy Von Schwarzkopf, chief business officer of Karla Otto and Sophie Abrahamsson, chief commercial officer of Bambuser, in conversation with senior editorial associate Alexandra Mondalek.
This BoF LIVE is in partnership with Kornit Digital. Learn more at kornit.com.
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Well, not exactly. But some surprising names made an impression on the red carpet alongside the likes of Loewe, Alaïa and Balmain.
The designer — whose bright, arty clothes earned him a place in the 2021 LVMH Prize Finals, and a guest designer post for Louis Vuitton — curated a set at the Netflix Is a Joke Festival this weekend, the latest example of his creative approach to building brand awareness.
Practitioners of this historically behind-the-scenes profession are building powerful followings, riding a wave of interest in how the fashion sausage is made. But even the highest-profile PRs caution that the client still has to comes first.
Join us for a BoF Professional Masterclass that explores the topic in our latest Case Study, “How to Create Cultural Moments on Any Budget.”