After years of online shopping during the pandemic, luxury brands are now stepping outside their virtual stores to cater to customers’ desire to return to physical stores. BoF Insights, in partnership with Royalmount, an upcoming shopping development in Montreal, Canada, takes a look at how luxury retailers can best satisfy customer expectations in their newest case study, The Evolving Art of Luxury Experiential Retail.

According to BoF director of research & analysis Diana Lee, more than half of frequent luxury customers in North America who responded to the BoF Insights and Royalmount survey said, “The stores should be more than a place to buy luxury products.”

In the latest #BoFLIVE, Lee is joined by Andrew Lutfy, chief executive of real estate developer Carbonleo and visionary of Royalmount; David Gester, chief development officer of L Catterton Real Estate; and Victor Luis, chief executive of Moose Knuckles. The group discusses how luxury retailers can use digital integration, environmental standards and inclusive luxury to best cater to their customers.