Stores are pivotal in customer journeys, according to BoF Insights’ survey of North American shoppers, due to the potential for community-building, brand awareness and customer service.
More than three-fourths of surveyed luxury customers expect to visit a store as often or even more frequently in the year ahead versus 2022.
Customer expectations around digital integration, environmental standards and experiential retail have increased in recent times, leading to the need to excel in connectivity, sustainability and inclusive luxury.
Royalmount is a forthcoming mixed-use shopping district in Montreal oriented around sustainability, inclusivity and connectivity; in a new partnership with Royalmount, BoF Insights will explore how such developments could set the standard for physical retail of the future.
Vogue-produced campaigns, streetwear tie-ups, fashion week events and special relationships with Off-White and Puma have helped Italian giant AC Milan infiltrate the industry where other teams have fallen short.