Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Highlights

Spin doctors and amateur sleuths relish in revealing the tricks of the trade on social media. As a result, today’s consumers are savvier about spin than ever, forcing brands to change tactics.



Following a year where surrealist stunts were fashion’s biggest marketing trend, voyeuristic campaigns that centre reality — and the often boring moments of the everyday — are gaining steam.


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The Paris-based communications agency is opening its doors in London, on Great Portland Street in the Fitzrovia neighbourhood.