Spin doctors and amateur sleuths relish in revealing the tricks of the trade on social media. As a result, today’s consumers are savvier about spin than ever, forcing brands to change tactics.
The State of Fashion 2024 explores the potentially elevated role that brand marketing will play as competition for consumer attention and loyalty intensifies across the fashion industry.
Following a year where surrealist stunts were fashion’s biggest marketing trend, voyeuristic campaigns that centre reality — and the often boring moments of the everyday — are gaining steam.
Case Studies & Reports
In Meghan’s first social media post since 2020, American Riviera Orchard was announced via nine Instagram posts that together show the brand’s gilded logo and crest.
Meta’s Reels and YouTube’s Shorts, TikTok’s biggest competitors, are set to be the beneficiaries of advertising budgets if the app is banned.
The ASA had originally said the ad presented her as “a stereotypical sexual object.”
The “Never Surrender” sneakers sold out in less than a day after Trump’s appearance at Sneaker Con in Philadelphia.
The waning revenue and user figures raise questions around whether Temu’s explosive US growth may be cresting long before it presents any real threat to juggernauts like Amazon.
A draft of the bill stipulates that products linked to charity donations should indicate the purpose and recipient, and make clear the share of the price going to charity.
The rules will initially be applied to those influencers posting in Italian and working with Italian brands who have more than 1 million followers.
The Paris-based communications agency is opening its doors in London, on Great Portland Street in the Fitzrovia neighbourhood.