Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.
In a worsening economic climate, marketers will face pressure to divert dollars to tactics that directly drive sales. They shouldn’t lose sight of brand building in the process.
TikTok fashion aesthetics, such as “coastal grandma” and “coconut girl,” present an opportunity for brands, but their quick life span means they must move quickly — but carefully — to capitalise effectively
Case Studies & Reports
Bart, who has served as president of IMG Models for over 10 years, is leaving the top post at the company.
Today, the influencer marketing and monetisation platform unveiled a rebrand, including a new name, Collective Voice.
The Berlin-based communications agency, whose clients include Supreme, Rimowa, Gucci and Nike, has tapped former JW Anderson chief executive Simon Whitehouse as CEO.
Publicis Groupe, the world’s third-largest advertising agency, said on Thursday it expects organic growth between 3 percent and 5 percent this year, as it banks on continued investments from clients on their digital transformation.
The Milan-based luxury communications firm has expanded its global presence, opening new outposts in London in the UK and Los Angeles in the US alongside its New York and Milan offices.
Together Group, which owns several public relations agencies focussed on fashion and luxury, added strategic consultancy The Future Laboratory and its subscription-based trends platform LS:N Global, to its mix.
Balenciaga removed its Twitter account, becoming the first major fashion brand to leave the social media platform amid mounting concern over new owner Elon Musk’s vision for the site.
The marketing, strategy and public relations firm opened its first international office in London on Wednesday. The Lede Company now operates offices in London, New York and Los Angeles, and is looking to expand further into Europe.