Marketing
How new technologies and cultural shifts are rewiring fashion communications.
Highlights

Turmoil on social media provided marketers with new challenges this year, but the full-on return of events and a new crop of influencers served as reasons for excitement in the space.




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THE NEWS IN BRIEF


Together Group, which owns several public relations agencies focussed on fashion and luxury, added strategic consultancy The Future Laboratory and its subscription-based trends platform LS:N Global, to its mix.


Balenciaga removed its Twitter account, becoming the first major fashion brand to leave the social media platform amid mounting concern over new owner Elon Musk’s vision for the site.


The marketing, strategy and public relations firm opened its first international office in London on Wednesday. The Lede Company now operates offices in London, New York and Los Angeles, and is looking to expand further into Europe.


PR and marketing agency BerlinRosen recently invested in the New York-based agency, founded in 2013 and known for playing a strategic role in launching and marketing several leading brands in the direct-to-consumer space over the past decade.



The PR, marketing and events firm, which Adam Shapiro founded in 2016, operates in London and represents brands including Loro Piana, Carolina Herrera and Etro.