Traceability systems powered by tracking software and Big Data will help brands reach far into their supply chains to understand the entire lifecycle of their products.

Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.

As the industry gets ready for unprecedented pace of technological advancements, leading brands and retailers are expected to double their spending by 2030 on everything from AI to hyper-personalisation tools to traceability. BoF and McKinsey’s new special edition of The State of Fashion unpacks what lies ahead.

The special edition of The State of Fashion report by The Business of Fashion and McKinsey & Company explores the great tech acceleration gripping the industry. Download the full report to understand the key imperatives that are spurring top brands and retailers to ramp up investments in technologies from AI to blockchain, to both address pain points and boost their competitive edge.

Please join us for a special #BoFLIVE Q&A session, exclusively for Professional Members, where the authors of The State of Fashion 2022, BoF’s Imran Amed and McKinsey’s Achim Berg, will answer your burning questions about the report’s key findings and predictions for the year ahead.

Each of the 10 defining themes in The State of Fashion 2022, the authoritative annual report from The Business of Fashion and McKinsey & Company, highlights strategies to safeguard recovery and tap new opportunities for sustainable growth in the year ahead.

The Hong Kong-based supply chain management company’s chief executive says fashion brands should diversify sourcing, adopt top technologies and invest in critical contingency planning.

São Paulo-based retail behemoth JHSF Participações has had to strengthen its relationships with local luxury clients during the pandemic. With tenants ranging from Louis Vuitton and Christian Dior, the group’s chairman has a plan to persuade well-travelled Brazilians to keep shopping domestically.