Join us on Wednesday 22 March, 2023 at The Times Center, New York — or via the global livestream.
In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.
Despite TikTok’s booming popularity and lower cost compared to Instagram, brands and experts say the return on ad spend doesn’t yet match more-established platforms, though that doesn’t mean brands can ignore it either.
Case Studies & Reports
Amazon.com Inc beat Wall Street estimates for quarterly sales on Thursday, as the retailer’s marketing blitz during the holiday period helped attract shoppers.
The parent of Instagram and Facebook forecast revenue between $26 billion and $28.5 billion, compared with analysts’ average estimates of $27.14 billion, according to IBES data from Refinitiv.
Snap Inc. is forecasting its first ever quarterly revenue decline, citing a flurry of changes to Snapchat’s advertising products that may be disruptive to the social media app’s business.