Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
Highlights

AI Takes on the Fashion Industry’s Counterfeit Problem

LVMH’s Patou has begun rolling out a new AI-powered authentication system with its technology partner Ordre, adding a new dimension in fashion’s effort to fight fakes using AI’s ability to spot patterns indiscernible to humans.

How Brands Can Start Making Use of Data

The volume of data available to brands today can be overwhelming and it can be hard to know how to begin making sense of it, but experts say there are some key starting points to focus on.

Case Studies & Reports

Case Study

How to Take the Friction Out of Commerce | Case Study

Report

The State of Fashion: Technology — Download the Special Edition

Case Study

How to Seize Fashion’s Gaming Opportunity — Download the Case Study

Latest News & Analysis

Will Apple’s New Headset Be the Metaverse’s iPhone Moment?

Apple’s expected announcement of its mixed-reality headset on June 5 will undoubtedly shape expectations about the metaverse. Many in the fashion industry will be keeping close watch. That, plus what else to watch for in the coming week.

If NFTs Are Passé, Nobody Told Nike

The sneaker giant’s first NFT sale this week offered a bright spot for web3 hopes and illustrated that they can still offer a way to build and connect with a community — if brands do it right.

How Generative AI Could Perpetuate Fashion’s Biases

With the industry starting to use the technology for everything from campaign imagery to shopping assistants, it risks replicating biases based on race, body type, age and disability that it has spent years loudly claiming it wants to move past.

The BoF Podcast | The Web3 Debate: A Reality Check on Fashion and the Metaverse

BoF’s Marc Bain and a group of panellists break down the state of web3 in fashion and where the technology is headed.

Montana’s TikTok Ban: Why Has It Happened and Will It Work

On Wednesday, Montanna became the first US state to ban the social video app TikTok.

Digital Fashion’s Unlikely Alliance

Epic Games, creator of the video game megahit Fortnite, and the maker of Clo3D, a popular 3D fashion-design tool, are so aligned in their visions of digital fashion’s future that they bought shares in one another.

What Really Went Into Casablanca’s AI-Generated Marketing Campaign

Founder Charaf Tajer compared AI to electronic music or sampling: It may be done on a computer, but it still takes talent, creativity and effort to produce good results.

Google Is Testing Generative AI for Shopping

The search giant is debuting an experimental new search experience and will use its shopping vertical as a key testing ground.

Putting AI Shopping Assistants to the Test

A new wave of ChatGPT assistants from companies like Shopify and Kering could transform how we shop online. It’s unclear how well they actually work, so BoF took them for a spin.

Should Fashion Fear AI?

Refusing to engage with the technology amid rising concerns it could replace human creativity and displace workers isn’t going to stop it or prepare companies and their employees for the future.

RFID’s ‘Quiet Revolution’ in Retail

Zara, Uniqlo and American Eagle are among those leaning on the technology for abilities like self-checkout and better inventory tracking, while more companies join the ‘cult of RFID’ each year.

Adidas Is Bringing Web3 Into Its Confirmed App

The app, where Adidas releases its most in-demand products, will offer preferred access to select drops through NFTs, a capability enabled by the company’s new three-year partnership with technology provider Tokenproof.

The News in Brief

TikTok Denies US Shopping Platform Launch Delay

The social media giant, which is owned by Chinese company ByteDance, denied a Wall Street Journal report published Wednesday that it was postponing the wider rollout of its US shopping platform.

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