Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
Highlights

5 Ways Retailers Can Gain an Edge Using Data

Given the amount of data brands and retailers are able to collect these days, it can be hard to pick out the information that matters. BoF spoke with brands and industry experts about the best ways to find the signal amid the noise.

Case Studies & Reports

Report

The State of Fashion: Technology — Download the Special Edition

Case Study

How to Seize Fashion’s Gaming Opportunity — Download the Case Study

Report

The Opportunity in Digital Fashion and Avatars Report | BoF Insights

Latest News & Analysis

What Fashion’s E-Commerce and Tech Professionals Need to Know Today

BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.

Unpacking the Amazon Ads Opportunity for Fashion

BoF sits down with Tanner Elton, Amazon VP of US Advertising Sales, to discover how fashion brands can effectively market with Amazon Ads.

Virtual Reality’s Best Use in Fashion May Be For Design

The technology is letting designers create 3D products in a 3D environment, speeding the design process and allowing early concepts to be more spatially accurate.

How Virtual Sampling Went Mainstream

There’s been an uptick in brands from footwear to luxury adopting the technology as they look to speed up their processes, cut costs and burnish their sustainability credentials.

The BoF Podcast | Nick Knight on Why the Metaverse Is Fashion’s Next Frontier

Fashion image-maker Nick Knight speaks to BoF’s Imran Amed about why he believes in digital creativity and innovation in the metaverse.

Yet Another One-Stop Fashion Shop

Touting AI-driven personalisation tools, a new e-commerce marketplace called Shoptrue wants to be a one-stop shop for online fashion. But many have tried before — and failed.

Nike Is Launching Its First Big Web3 Project

Nike’s .Swoosh is a platform for customers to learn about web3, collect virtual products like sneakers or jerseys and, eventually, help to co-create them — even potentially earning royalties on their sales.

What Social Media’s Meltdown Means for Fashion

While turbulence abounds at Meta, TikTok and Twitter, fashion brands must grapple with how to adjust their ad spend and presences on the platforms.

Is Fashion’s NFT Dream Over Before It Started?

NFTs could give brands a way to collect royalties on secondary sales of physical items, but a shift in how NFT marketplaces treat royalties threatens to undermine the idea’s future.

The Executive Who Left Luxury for Digital Fashion

Alice Delahunt left her role as Ralph Lauren’s chief digital and content officer to strike out on her own and found a new web3 company in the belief that digital fashion is reaching a turning point.

What Gen-Z Thinks About Virtual Fashion

The online gaming platform’s joint report with Parsons School of Design sets out the myriad opportunities for both traditional and digital designers creating for the metaverse.

Do Fashion Brands Need to ‘BeReal?’

The new social media app has skyrocketed in popularity over the past year, and brands are still working out whether they have a place on the platform.

The News in Brief

Retailers Turn to Robots in Cost Inflation Fight

While retail has been slower to adopt automation than sectors such as autos and electronics, it has been picking-up the pace — from the introduction of basic self check-out tills in stores to the use of robots and AI in supply chains.

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