Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
Highlights

How to Market an NFT

Brands will have to navigate how to reach a new kind of audience in order to make their digital assets stand out.

Case Studies & Reports

Report

The State of Fashion: Technology — Download the Special Edition

Case Study

How to Seize Fashion’s Gaming Opportunity — Download the Case Study

Report

The Opportunity in Digital Fashion and Avatars Report — BoF Insights

Latest News & Analysis

COS Is Trying to Crack the Code On High-Tech Stores

The H&M brand is rolling out a suite of new in-store technologies at its US locations to engage shoppers and learn what works.

What Happens to Fashion’s Start-Ups When Funding Dries Up?

After more than a decade of investors pouring money into seemingly any new company, profitable or not, many now look to be pulling back.

Zalando Co-CEO on Bringing Data Science to Fashion Retail

AI is critical to how the German fashion giant matches millions of customers with the right product in the right fit.

At More Retailers, Algorithms Are Deciding What’s for Sale

Brands are leaning into a data-driven “test-and-learn” approach, and even automating tasks such as reorders, to better match supply with demand and minimise their inventory risks.

Can Farfetch Change the Narrative Around Fashion Tech?

This week, everyone will be talking about earnings from Farfetch and Gap Inc., plus the amfAR Gala.

The Future of Wearable Tech

Can augmented-reality glasses be to digital fashion what the iPod was to digital music?

The Traceability Tech Aiming to Unlock a More Sustainable Industry

Traceability systems powered by tracking software and Big Data will help brands reach far into their supply chains to understand the entire lifecycle of their products.

What Google Can Do for Fashion

The tech giant has become a haven for brands and retailers looking for shelter in a challenging digital advertising market, expanding its already massive reach.

In Web3’s Wild West, Offence or Defence?

This week, Nike escalated its legal battle with StockX over digital IP, but as brand managers gear up for the next phase of the internet, the best defence is likely to be a strong offence.

What Fashion Needs to Know About the NFT Market Rollercoaster

NFTs right now look both like an opportunity fashion brands are just starting to tap and a short-lived fad already entering terminal decline. Which is it?

Luxury’s Customer Experience Is Getting a Tech Upgrade

Far from replacing the personal, face-to-face service at the heart of the luxury shopping experience, new technologies and digital channels are giving brands engaging and creative ways to enhance their customer relationships.

How Fashion Can Utilise NFTs Today

BoF shares exclusive insights from its technology summit on the practical opportunities for NFTs in fashion and the current readiness of consumers.

The News in Brief
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