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The Opportunity in Digital Fashion and Avatars Report | BoF Insights

Latest News & Analysis

Why CryptoPunks and Bored Apes Are Fashion

NFT profile pictures signal tastes and affiliations, have aesthetic value and set and follow trends. In other words, they're fashion.

How Fashion Retailers Use AI to Optimise E-Commerce and Consumer Experience

With an eye toward driving product relevance across the entire retail stack, retailers and brands like The North Face, Bloomingdales and Vans are using Artificial Intelligence tools to create more bespoke e-commerce experiences for customers. BoF meets Lily AI co-founder Purva Gupta to learn more.

How Fashion Is Using NFTs to Sell Exclusive Physical Products

Brands like Tiffany, Prada and Nike-owned RTFKT are among those using the digital tokens to offer exclusive access to tangible goods.

Luxury Brands Gucci, Tiffany Dive Into NFTs Despite Slump

Though market conditions for NFT-related launches seem less than ideal, companies continue to pursue projects in the space.

Tiffany Is Launching a Custom Jewellery Programme for CryptoPunk Owners

Holders of the pixelated NFT characters will be able to buy an “NFTiff” for about $50,000 that entitles them to a custom pendant featuring their CryptoPunk.

Ommy Akhe on How Augmented Reality Could Transform Fashion

The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits.

Why Hermès’ MetaBirkins Lawsuit Has High Stakes for Brands and Creators

The trademark battle over NFTs is set to establish important precedents in how the law treats digital assets, leaving IP attorneys eagerly watching.

Fashion Should Pay Attention to Instagram’s Content Troubles

Users are complaining about ads and suggested posts as TikTok draws ever more users, threatening Instagram’s fashion supremacy.

5 Ways Retailers Can Gain an Edge Using Data

Given the amount of data brands and retailers are able to collect these days, it can be hard to pick out the information that matters. BoF spoke with brands and industry experts about the best ways to find the signal amid the noise.

The Days of Using ‘Buy Now, Pay Later’ for a $10 T-Shirt May Be Numbered

The BNPL industry is being put to the test by inflation and rising interest rates, but maybe the biggest question is whether it can ever work as a standalone business funding hordes of low-value purchases.

What a Web3 Luxury Brand Looks Like

Gmoney, an anonymous and influential figure in the NFT world who has worked with brands like Adidas, is launching a luxury fashion line with the tokens built into the business model.

Ian Rogers on the Inevitability of Virtual Fashion

Rogers, the chief experience officer at crypto wallet maker Ledger, explains how — and when — fashion should tap into the NFT gold rush.

The News in Brief

Facebook to Shut Down Live Shopping, Focus on Reels

On Oct. 1, Facebook is shutting down its live shopping feature, according to a statement by Meta. Users will no longer be able to host shopping events on the site, create product tags or playlists in videos.

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