Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
Highlights

Putting AI Shopping Assistants to the Test

A new wave of ChatGPT assistants from companies like Shopify and Kering could transform how we shop online. It’s unclear how well they actually work, so BoF took them for a spin.

RFID’s ‘Quiet Revolution’ in Retail

Zara, Uniqlo and American Eagle are among those leaning on the technology for abilities like self-checkout and better inventory tracking, while more companies join the ‘cult of RFID’ each year.

Case Studies & Reports

Case Study

Case Study | The Complete Playbook for Generative AI in Fashion

Case Study

Case Study | How to Take the Friction Out of Commerce

Report

The State of Fashion: Technology — Download the Special Edition

Latest News & Analysis

Will Bridal Shoppers Say Yes to Body-Scanning Technology?

Apps that let shoppers scan themselves and customise products to their precise measurements haven’t revolutionised the way we buy basics like T-shirts and jeans, but one company thinks bridal wear’s characteristics make it the perfect fit for the technology.

Do Brands Need Chief Digital Officers?

The role is changing as fashion companies break “digital” responsibilities out of their siloes, leading some to rethink the position.

What Fashion’s E-Commerce and Tech Professionals Need to Know Today

BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.

Retailers Beware. ‘Tis the Season for Cyberattacks.

The end-of-year shopping rush is prime time for cyber attackers targeting businesses and their customers. While costs related to these attacks keep growing, there are steps companies can take to defend themselves.

Google Is Rolling Out New Generative-AI Shopping Features for the Holidays

The search and advertising giant on Thursday announced three new tools aimed at assisting online shoppers with their purchases.

How Social Media Turned Athletes Into Fashion Marketing Machines

Platforms like Instagram let sports stars connect with fans in ways they couldn’t previously, while helping to make fashion a vital element of an athlete’s image and branding.

BoF Insights Gathers Fashion’s Senior Leaders for an Intimate Deep Dive into The Brand Magic Index

In London, leaders from Chanel, Burberry, Jimmy Choo and more joined BoF Insights, The Business of Fashion’s data and analysis think tank, to explore the findings from The BoF Brand Magic Index.

A New Start-Up Wants to Take the Guessing Out of Resale. Can It Work?

Croissant is a start-up that melds retail with resale, showing shoppers the secondhand market value of products they want to buy, as well as offering them a simple way to resell those items for immediate cash.

Millions of Luxury Products Now Come With Unique Digital Passports. Here’s What That Means.

Brands are starting to adopt the tags in large numbers as they prepare to meet major new EU regulations coming down the pipeline. They’re using the opportunity to build in customer-facing features that can appeal to shoppers, too.

Revolve Is Selling Clothes Designed by AI

The online retailer dropped its first collection of physical garments based on designs from the winners of AI Fashion Week.

Generative AI’s Big ‘Flaw’ May Also Be Its Superpower

Designers say the technology’s disregard for real-world considerations like standard clothing construction or basic physics, as well as its vulnerability to “hallucinations,” are its most powerful asset but also one of the biggest challenges in using it.

H&M Group’s New AI Tool Lets Anyone Play Designer

Creator Studio, a platform for producing merch on demand from H&M Group, is using generative AI to try to make it so anyone can make and print professional-looking designs to order, no artistic ability required.

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