Technology
Analysis and advice on how technology is disrupting fashion and creating new opportunities.
Highlights

The Best of BoF: Technology’s Tumultuous Year

In 2022, NFTs were down but not out, TikTok was up and AI took an even bigger role in fashion businesses. Explore BoF’s coverage of these and other year-defining trends like the effort to give every clothing item a digital identity and the shopping habits of the crypto wealthy.

Case Studies & Reports

Case Study

How to Take the Friction Out of Commerce | Case Study

Report

The State of Fashion: Technology — Download the Special Edition

Case Study

How to Seize Fashion’s Gaming Opportunity — Download the Case Study

Latest News & Analysis

Announcing The BoF Professional Summit: An Inflection Point in Fashion Tech

Join us on Wednesday 22 March, 2023 at The Times Center, New York — or via the global livestream.

What Hermès Really Thinks About NFTs

In the opening days of its trial against the MetaBirkins creator, the luxury house revealed some of its own thinking around web3 and virtual worlds.

The BoF Podcast | Humanity in the Era of the Rise of the Machine

Author and tech executive Mo Gawdat explores the arrival of artificial intelligence and how it will eventually affect everyone.

Fashion’s Dreams for ChatGPT

Supercharged chatbots, hyper-personalised marketing copy and new ways for shoppers to discover fashion online are just a few of the dream applications for ChatGPT and similar AI models.

What Happened to Crypto’s Luxury Shoppers

The crypto market’s dramatic decline hasn’t totally curbed its wild spending, though it does look to be shifting its predilection for loud luxury toward a more discrete sense of style.

Why Fashion Is Taking Video Games Seriously

Games have become a cultural force in their own right and the preferred entertainment of Gen-Z, which accounts for a fast-growing share of fashion sales.

What Fashion’s E-Commerce and Tech Professionals Need to Know Today

BoF Careers provides essential sector insights for fashion's technology and e-commerce professionals this month, to help you decode fashion’s commercial and creative landscape.

Laundry Day Is the New Front Line in Fashion’s Battle Against Microplastics

A new washing machine Samsung developed with Patagonia raises the question of how fashion can best combat its rampant microfibre pollution problem.

Why ‘Unsexy’ Tech Will Be a Priority in 2023

Tools and technologies that shore up a brand’s core business may not get pulses racing quite like NFTs and virtual worlds, but with major economies expecting a slowdown, they’re the sorts of investments that can help brands weather the uncertainty.

Should Fashion Worry About a TikTok Ban?

The US is banning the app from federal government devices and numerous states have taken similar measures. As 2023 gets underway, the pressure on fashion’s new favourite app is only set to increase.

How Web3 Is Shaking Up Digital Marketing

A growing number of brands will be experimenting with nascent web3 technologies like NFTs, and learning that careful nurturing is needed to thrive, as The State of Fashion 2023 explains.

The Debrief | What Happened With Fashion and NFTs?

BoF technology correspondent Marc Bain unpacks the latest problem plaguing web3 creatives and hopefuls — and what it means for fashion’s future use of the technology.

The News in Brief

Amazon Beats Estimates for Quarterly Sales

Amazon.com Inc beat Wall Street estimates for quarterly sales on Thursday, as the retailer’s marketing blitz during the holiday period helped attract shoppers.

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