Retail
Analysis and advice from the front lines of the retail transformation.
Highlights

The Best of BoF: Retail Is Back on Track

From a stabilised supply chain to the return of brick-and-mortar, the industry saw a new sense of normal in 2022. Still, challenges and new competition remain. How will brands and retailers adapt?

How to Navigate the Return of Wholesale

After a hard pivot to e-commerce during the pandemic, many brands are back to working with retailers. This time, they say the terms have changed in their favour.

Case Studies & Reports

Case Study

Can On Set a New Pace for Sportswear? | Case Study

Case Study

Building a DTC Challenger Brand | Download the Case Study

Case Study

Fashion’s Last Mile Opportunity — Download the Case Study

Latest News & Analysis

Can Frame Be a Fashion Brand?

Ten years after inception, the fast-growing premium jeans maker is betting on the power of the runway.

BoF Insights | How to Prevent Supply Chain Headaches Turning Into a ‘Big Migraine’

Pandemic-related disruptions of supply chains may be dissipating, but the pressure on brands to mitigate the risks of bottlenecks is not.

Capri Names Cedric Wilmotte as Michael Kors CEO

The executive, a company veteran who is currently the chief operating officer of Versace, fills a role that has been vacant since last March. He’s tasked with continuing Kors’ upscale repositioning.

Can Everlane Get Back on Track?

The digital-first basics brand known for “radical transparency” is betting a stronger stylistic point of view will help it boost performance.

What American Retailers Can Learn From European Department Stores

Creative experiences and a less-standardised approach to operations and design have helped iconic stores like Selfridges, Liberty and Le Bon Marché resist multi-brand retail’s decline.

The Debrief | Why Getting Dressed Up Is Here to Stay in 2023

Occasionwear’s late-pandemic comeback may have felt like a reactionary fluke, but retailers and designers are betting it’s more than a trend.

What Fashion Can Learn From Gen-Z’s Approach to Gender

Young consumers are pushing brands to reconsider their approach to gendered collections.

Three Gatherings That Will Set Fashion’s 2023 Agenda

The World Economic Forum in Davos, a retail convention in New York and menswear shows in Paris will command the industry’s attention. Plus, what else to watch for this week.

BoF Insights | How Men’s Footwear Is Smartening Up in 2023

Male shoppers aren’t ready to give up on sneakers just yet, but dressier shoes are gaining favour, according to a BoF Insights survey.

How Emerging Consumer Sentiment Should Inform Your Returns Process

E-commerce returns company Happy Returns, a PayPal company, and research firm TRC surveyed over 2,000 US consumers on their evolving shopping habits and attitudes towards online returns to enable merchants to optimise strategies. Discover key insights from the downloadable report here alongside BoF analysis.

Why 2023 Will Set a New Baseline for Retail

As pandemic-driven disruptions subside, brands and retailers have a brand new slate with which to measure growth and progress.

Hyper Growth Is Over for Sneakers. What’s Next?

As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.

THE NEWS IN BRIEF

H&M Drops as Surging Costs Nearly Wipe Out Earnings

Operating income dropped 87 percent to 821 billion kronor ($80 million) in the three months through November, H&M said Friday, far off analysts’ estimates. The stock fell as much as 7.9 percent.

The RealReal Names New CEO

The fashion resale platform has named John Koryl as chief executive and a member of its board of directors.

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