Retail
Analysis and advice from the front lines of the retail transformation.
Highlights

How to Break Into Wholesale

Emerging labels can catch the eyes of inundated buyers through savvy pitching, leveraging relationships with celebrity fans and compelling social-media profiles.

How to Make Rental Work

After years of trial and error, rental platforms have found new ways to improve margins and acquire customers, such as focussing on niche categories. Profitability remains elusive, however.

Case Studies & Reports

Case Study

The Complete Guide to Managing Markdowns | Case Study

Case Study

Can On Set a New Pace for Sportswear? | Case Study

Case Study

Building a DTC Challenger Brand | Download the Case Study

Latest News & Analysis

When It Comes to Fashion, M&S Is on the Right Wavelength

Reliable sizing, sweet-spot pricing and contemporary – but not faddish – styles are helping high street retailer stand out.

What Shein’s Lower Valuation Means for the Future of Fast Fashion

The fast fashion retailer reportedly raised funding this week at a lower valuation. But the e-commerce giant remains immensely popular — and may have some more tricks up its sleeves.

What’s Driving the Men’s Jewellery Boom?

Menswear has a hot new category: signet rings, beaded bracelets and silver chains — a trend driven by shifting gender norms and the overall casualisation of fashion.

Report: Shein Raises $2 Billion at a Lower Valuation

The latest funding round for the Chinese fast fashion behemoth values the company at $66 billion.

Asics Launches ‘Anti-Gorpcore’ Clothing Line With Kiko Kostadinov

The Japanese sportswear giant has created a new unisex clothing line called Novalis alongside long-time collaborator Kiko Kostadinov. The sub-brand will be stocked at retailers like Dover Street Market.

How to Launch Handbags

Increasingly expensive luxury handbags have made room for the contemporary market to grow. Brands that go into the category with a tight assortment and a strong aesthetic are best positioned for success.

What Fashion Retail Professionals Need to Know Today

BoF Careers provides essential sector insights for fashion professionals in retail this month, to help you decode fashion’s retail landscape.

H&M’s Mugler Collaboration Has People Queueing Around the Block

It is one of the few things apart from Christmas sales to guarantee overnight queues on the high street, and H&M’s latest designer collaboration — this time with luxury French fashion house Mugler — had people lined up around the block.

Adidas Will Sell Its Yeezy Inventory

At its annual meeting Thursday, the company confirmed plans to sell its remaining stock of Yeezy sneakers rather than destroy the merchandise. Adidas also told investors that an investigation into Ye’s workplace misconduct did not substantiate claims of harassment.

DVF Launches Secondhand With ‘ReWrap’

Designer Diane Von Furstenberg’s namesake brand is the latest to join the resale market. Its spin on the category includes a “Missed Connections” tab for hard-to-find pieces.

Why Some Designers Are Creating Their Own Dupes

Luxury brands used to hold their fast-fashion collaborations at arm’s length, but changing consumer attitudes and new financial incentives are changing the high-low game.

Victoria’s Secret Is Rebooting Its Scandal-Plagued Fashion Show as Movie

Victoria’s Secret & Co. will bring its fashion show back as a feature-length film this fall after a four-year hiatus, showcasing artists and designers from around the world.

THE NEWS IN BRIEF

UK Shoppers Boost Spending Despite Inflation

British consumers picked up the pace of their spending last month, and sales volumes over the three months to April grew by the most since mid-2021, according to official data that suggested limited impact from the surge in inflation.

Asos Raises Funds After £291 Million Loss

Asos is raising £80 million from shareholders and borrowing £275 million from Bantry Bay Capital, the specialist lender which recently bailed out troubled retailers Superdry and Matalan, as it struggles to secure a turnaround after falling nearly £300 million into the red.

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