Retail
Analysis and advice from the front lines of the retail transformation.
Highlights

How to Navigate the Return of Wholesale

After a hard pivot to e-commerce during the pandemic, many brands are back to working with retailers. This time, they say the terms have changed in their favour.

Case Studies & Reports

Case Study

Can On Set a New Pace for Sportswear? | Case Study

Case Study

Building a DTC Challenger Brand | Download the Case Study

Case Study

Fashion’s Last Mile Opportunity — Download the Case Study

Latest News & Analysis

The Debrief | How The Frankie Shop Became Instagram’s Favourite Fashion Brand

In the past decade, the independent label has grown from downtown storefront to indie force with $40 million in net sales so far this year. BoF contributor M.C. Nanda breaks down how founder Gaëlle Drevet did it.

Nike’s Jordan Brand to Open First Flagship in Milan

Nike’s Jordan brand, created in collaboration with NBA All-Star Michael Jordan, is set to open its first dedicated retail flagship in Milan later this month.

BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands

As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.

The Debrief | Luxury’s Battle With Counterfeiters

BoF retail correspondent Cathaleen Chen details the consumer shifts that have made it easier — and more popular than ever — to buy luxury dupes.

What Black Friday Results Spell for Retail

This year’s post-Thanksgiving shopping extravaganza saw solid sales, particularly in stores. Retailers may not be able to shrug off recession concerns just yet though.

How the Fashion World Will Change in 2023

This week, consumer sentiment figures, The State of Fashion 2023 report and BoF VOICES will offer insight into what lies ahead for the fashion industry, consumers and the wider world.

Frasers Group Acquires Gieves & Hawkes

The acquisition of Gieves & Hawkes, a 250 year-old brand, will secure its long-term future, said Frasers chief executive officer Michael Murray, Ashley’s son-in-law, who took over the reins in May.

How Experiential Retail Tactics Are Evolving and the Power of Scent

Last week, BoF and Integra Fragrances invited executives from the likes of Kering, Armani, Sunnei, Ginori and La Double J to discover how experiential retail is evolving and the growing significance of scent and sensory marketing.

Why Consumers Are Going to Pay for the Online Return Mess

The pullback on returns comes after the e-commerce sector spent the past two decades removing costs from supply chains and customer service. But returns had barely been touched, leaving them as one of the few places with lots of room for reducing expenses.

Competition in the Jewellery Market Is Heating Up

Upstart brands with cheaper prices and a wide range of styles are winning over younger consumers.

What’s Next for The Frankie Shop

The brand, beloved by influencers for its oversized basics, is quietly growing into a juggernaut for contemporary womenswear.

Why This Black Friday Is Higher Stakes Than Usual for Fashion

After months of speculation, spending next weekend will demonstrate how inflation and the economic downturn are affecting consumer spending. That, plus what else to watch for this week.

THE NEWS IN BRIEF

Asos Continues With Finance Chief Search, Interim CFO to Leave

Asos has led the charge to the shift in online retailing in Britain over the last decade but lately its growth has stalled, and new chief executive José Antonio Ramos Calamonte, who took the helm in June, is trying to revive profits

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