Serving members in more than 125 countries, The Business of Fashion combines independent, agenda-setting journalism with practical business advice, online learning, career-building tools and immersive events, powering positive change in fashion and the wider world.
Over time, our pioneering approach has made BoF the fashion industry’s leading source of business intelligence, and one of its most respected and influential voices, simply because you won’t find BoF’s original reporting, analysis and advice anywhere else. The Business of Beauty brings the same kind of agenda-setting coverage to the beauty and wellness space. Today, our talented team of correspondents, editors, analysts, engineers, designers, marketers and more numbers more than 100 people in London, New York, Paris and Milan.
As someone who came into the fashion industry as an outsider, I was obsessed with the creativity and magic of fashion, but found it impossible to break in. One of the biggest barriers was that there was nowhere I could find analysis and insights on the business of fashion and how the industry worked.
So, in 2007 I started gathering that information together myself. At first, it was a passion project. Soon, a community of like-minded, curious people started gathering together around this content. And as I travelled the world to meet them, I learned how fashion impacted everyone, everywhere, and how so few of their stories were being shared.
I realised I had a unique opportunity to break down the barriers by providing rigorous business journalism befitting a $2.5 trillion industry employing millions of people around the world. By bringing them together as one global community, we could share and learn from each other as the industry was being disrupted by technology, shifting consumer values and globalisation.
Today, I am privileged to work alongside a global team of 100 people working together to open, inform and connect the global fashion industry — and in doing so, making room for everyone and bringing people together to celebrate the beauty, creativity and innovation that makes fashion tick.
We look forward to welcoming you into our community. If you have any questions about BoF and what we do, please don’t hesitate to contact us.