The Business of Beauty
In-depth analysis, news and advice for beauty and wellness professionals around the world.
Highlights

The Fight For Beauty’s Top Talent

With luxury names like LVMH and Kering revving up their beauty businesses, pure play competitors need to safeguard their most prized possessions: their people.

How to Decode Gen-Z’s Evolving Relationship With Beauty

The State of Fashion: Beauty explores why outsized influence of today’s teens and twentysomethings over consumer industries mean beauty brands face a fast-changing challenge to adapt their businesses — from marketing to pricing strategies — to remain attractive to this hugely discerning cohort.

Case Studies & Reports

Report

The State of Fashion Special Edition | The New Face of Beauty

Case Study

Case Study | Inside Beauty’s Biggest Disruptor

Case Study

Case Study | How to Build an Independent Beauty Brand

Latest News & Analysis

How Ozempic Changed the Face of Beauty

Famed for speedy weight loss, the effects of the prescription-only drug are now shifting beauty standards.

The Business of Beauty Haul of Fame: Vacation Brings Back Orange Gelée

The ‘90s-inpsired sunscreen brand brings back a cult classic, and more industry news.

Unpacking Beauty’s End-of-Year Price ‘Hacks’

From makeup bags that double as clutches to pre-tax health savings, brands and retailers are leaning into consumer demand for more affordable prices.

Gen-Z Is Already Worried About Looking Old

Despite being known for their body positivity, young people are buying into anti-ageing products and procedures more than ever and earlier than ever. How will they grow old?

The Business of Beauty Haul of Fame: Holiday Beauty, It’s Giving Exhausted

Holiday beauty ads are already inescapable, and so is one clever phrase: “It’s giving.”

How Mini Beauty Became Big Business

Once seen as a last-minute impulse purchase, bite-sized products are becoming a main attraction for prestige brands and retailers looking to widen their customer base.

How Beauty Brands Cut Through the Holiday Noise

Analysts predict a gloomier season with limited spend. Brands are having to get creative to capture share of wallet.

The BoF Podcast | Re-Imagining Indian Beauty

BoF founder and editor-in-chief Imran Amed sits down with Anaita Shroff-Adajania, Bandana Tewari, Lakshmi Menon and Bollywood superstar Katrina Kaif to explore the country’s evolving beauty landscape.

The Future of Indian Beauty and the Next Generation of India-Focused Beauty Founders, Innovators and Creators

At the second annual BEAUTY&YOU India Awards, created by The Estée Lauder Companies’ New Incubation Ventures in partnership with Nykaa, nine brands and creatives representing the future of Indian beauty, innovation and creativity were awarded cash grants and mentorship. BoF also hosted a series of panel talks with some of India’s most celebrated creatives and entrepreneurs, including Katrina Kaif, Lakshmi Menon, Bandana Tewari, Anaita Shroff Adajania, Diipa Büller-Khosla, Masaba Gupta and Anita Lal.

The Business of Beauty’s Haul of Fame: Red Hot Chilli Lip Gloss Makes Shoppers Feel the Burn

Welcome to Haul of Fame, a roundup of the biggest beauty moments of the week, what hype is actually helping, and what trends are likely to fade faster than a DIY spray tan.

Baby, You Smell Good

Dior’s $230 ‘eau de senteur’ for infants recently went viral, touching off a fierce debate online about whether babies need a signature fragrance. But the idea of marketing perfume to the youngest customers is nothing new.

Thousands of Black Women Claim Hair Relaxers Gave Them Cancer

Following a study by the US National Institutes of Health associating hair relaxer use with uterine cancer, over 7000 lawsuits have been filed against companies like L’Oreal and Revlon.

THE NEWS IN BRIEF