Beauty
Analysis and advice on the fast-evolving beauty business.
Highlights

BoF LIVE: What’s Next for Glossier?

BoF’s Lauren Sherman and Cheryl Wischhover break down how the direct-to-consumer pioneer lost its footing in a quickly-evolving beauty industry as well as what the future holds for the brand.

Why Do We Root Against Celebrity Beauty Brands?

Two of the most talked about celebrity skin care brands make their debut this month – Hailey Bieber’s Rhode and Kim Kardashian’s SKKN by Kim. But are consumers getting tired of celebrity beauty lines?

Case Studies & Reports

Case Study

How to Build an Independent Beauty Brand | Case Study

Case Study

Sephora’s Bid to Dominate Global Beauty Retail — Download the Case Study

Case Study

How to Sell Skin Care at Every Price — Download the Case Study

Latest News & Analysis

Playa Hair Care Founder Sues Morphe and General Atlantic

Shelby Wild alleges plans to grow her line were sidelined soon after it was acquired, as General Atlantic’s beauty incubator ambitions faltered. She’s seeking $15 million in damages in a lawsuit filed in New York, according to court documents reviewed by BoF.

Why Harry Styles Fans Can’t Get Enough of Pleasing

The singer’s nail polish brand isn’t following the usual celebrity beauty brand playbook, where “authenticity” and newness are key. When your fans are this rabid, it turns out none of the usual rules apply.

How to Make a Difficult-to-Market Product Cool

A crop of startup beauty brands are attempting to glamourise and destigmatise everything from pubic-hair grooming to body acne.

Does Tom Ford Need Tom Ford?

After this week’s $2.8 billion Estée Lauder buyout, Tom Ford, the designer, is set to serve as “creative visionary” at his namesake brand through the end of 2023. What happens after that?

How Beauty Brands Can Take Advantage of TikTok Trends

The app, known for tutorials, hacks, dupes and drama, has become a major beauty destination. Thinking big picture and focusing on education can help brands keep up with a rapid trend cycle.

Why Estée Lauder Bought Tom Ford

The designer’s makeup and fragrance line brought glamour, sex appeal – and sales – to the cosmetics giant. Keeping the magic in house was worth nearly $3 billion.

Estée Lauder Acquires Tom Ford in $2.8 Billion Deal; Designer May Exit at End of 2023

Ermenegildo Zegna Group will license the right to manufacture and distribute all clothing and accessories from the new owner.

Estée Lauder to Buy Tom Ford in $2.8 Billion Deal

The beauty conglomerate is expected to tap at least one partner to handle the fashion side of the business, according to a source.

Clean Beauty Is Booming, and Black Consumers Fear Being Left Behind

Though strides have been made in developing nontoxic products marketed to white women, change in the Black haircare market has been slow.

How Candles Explain What’s Happening in the Beauty Industry

As the candle category has boomed, the product now matters just as much as the branding around it — a sentiment reflected across beauty.

The Battle for the UK Beauty Consumer

The $13 billion British beauty sector is heating up, with new entrants setting their sights on the market, including Farfetch and Sephora.

Where Is the Next Glossier?

The beauty industry is serving up a lot of the same brands and products while non-celebrity founders struggle to raise money to scale innovative concepts.

THE NEWS IN BRIEF

Sephora Names Guillaume Motte CEO

The former deputy chief executive of LVMH Fashion Group will take the reins as president and CEO of Sephora on Jan. 1, reported WWD.

Report: Estée Lauder Nears $2.8 Billion Deal to Buy Tom Ford

Estée Lauder Cos Inc is nearing a deal to buy Tom Ford for about $2.8 billion, including debt, beating out competition from a number of others interested in acquiring the luxury fashion brand, the Financial Times reported on Friday, citing people briefed about the matter.

Revlon Creditors Challenge 2020 Loan Transactions

Some of Revlon’s creditors have asked a US bankruptcy judge in Manhattan to unwind the bankrupt cosmetic giant’s 2020 loan restructuring, saying that a group of senior lenders fleeced other creditors by improperly laying claim to the company’s valuable intellectual property assets.

Bankrupt Revlon Says It Is Entertaining Sale Offers

Revlon attorney Paul Basta told US Bankruptcy Judge David Jones in Manhattan that the company is ready to move onto the next stage of its bankruptcy after stabilising its relationship with vendors and completing a long-term business plan.