Allbirds’ Sales Dip Continues in 2024, Losses Narrow
Allbirds’ revenue dropped 28 percent year over year to $39 million in the first quarter of the year as demand for its sneakers remains weak, the company reported on Wednesday.
Beauty brands are marketing “athletic skin care” grooming routines and science-backed ingredients alongside high-risk celebrity endorsements.
The luxury brand is the latest to put a hot young star at the forefront of its advertising efforts, but what’s most compelling is what the partnership says about male celebrity today.
Evan Mock, Harry Styles, Brad Pitt, Jared Leto and many more famous men are banking on the blurring gender binary, or simply the novelty factor, to propel their brands to the top of a crowded market.
With his new brand Atwater, industry veteran Chris Salgardo wants to be a face men can trust with their skin care.
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Skin care designed for and marketed specifically to men has emerged as a market distinct from the grooming space. But selling these products requires new strategies.
The drugstore chain is adding Stryx, a cosmetics brand for men, to 2,000 stores.
The men’s grooming market remains sub-scale, but shifting cultural attitudes and the growth of niche men’s lines suggest change is afoot, writes Sarah Brown.
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Allbirds’ revenue dropped 28 percent year over year to $39 million in the first quarter of the year as demand for its sneakers remains weak, the company reported on Wednesday.
After rallying more than 120 percent last year, Shopify shares have struggled this year after the company had projected higher operating costs than expected for this quarter.
The online fashion specialist said it had built up net debts of £95m in the year to the end of February – down from almost £6m of net cash a year before – after losses widened 76 percent to £160 million.
Levi notified a federal judge in Oakland, California on Tuesday that it was dismissing the case with prejudice, meaning it cannot be brought again. Settlement talks began shortly after Levi sued in January.
Demand for retro shoe styles such as 'terrace' has helped boost sales of sportswear brands like Puma and its rival Adidas at a time when the sector has been hit by weaker consumer demand and excess stocks.
Kenvue beat Wall Street estimates for first-quarter profit on Tuesday, and said it would cut 4% of its global workforce amid the Tylenol and Band-Aid maker’s efforts to expand its key brands.
Vhernier is small but Richemont has a history of turning small brands into success stories
The company has argued that the law will stifle free speech and hurt creators and small business owners who benefit economically from the platform.