Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.
Highlights

The Best of BoF: Luxury’s Blockbuster Year

In 2022, luxury’s post-Covid rebound accelerated. Explore in-depth features and analysis about how brands and retailers are cultivating loyalty from top-spending clients, balancing runway dreams with smart pricing, and evolving their business models in the face of fierce competition.

How Saint Laurent Became a $3 Billion Powerhouse

CEO Francesca Bellettini breaks down how she worked with designer Anthony Vaccarello to more than double sales in 5 years, leaning into an amped-up take on Parisian glamour, seasonless merchandising and rapid expansion in leather goods.

The Plan for Off-White After Virgil Abloh

Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.

Case Studies & Reports

Analysis

BoF Insights | The New Statement Shoe: Reimagining Designer Footwear

Case Study

Inside the $7 Billion Dior Phenomenon | Download the Case Study

Case Study

Inside Farfetch’s Bid to Dominate Luxury E-Commerce — Download the Case Study

Latest News & Analysis

Burberry Reveals New Logo, First Campaign By Daniel Lee Ahead of Debut Show

While the campaign doesn’t yet feature products designed by Lee, the release signals Burberry is getting a complete creative overhaul under the stewardship of Yorkshire-born designer and new CEO Jonathan Akeroyd.

Moncler ‘Genius’ to Collaborate with Jay-Z’s Roc Nation, Mercedes-Benz

The outerwear giant’s London Fashion Week outing will also showcase new collaborations with Adidas, Alicia Keys and Pharrell Williams in a bid to broaden the initiative’s reach.

A Cautious Start to the Autumn/Winter 2023 Season

New York’s schedule is short on surprises as brands play it safe in an uncertain economy. Plus, what else to watch for this week.

The Trouble With Luxury E-Commerce

This week, Ssense said it laid off 138 workers, and MatchesFashion received a $73 million cash injection from its shareholder. From more niche players to giants like Farfetch, the pressure remains high for luxury e-tailers.

Paco Rabanne Dies at 88

The Spanish designer helped define the 1960s’ Space Age aesthetic.

Kering Creates New Beauty Division

Former Estée Lauder executive Raffaella Cornaggia has been named CEO of the unit, which will develop beauty for the French group’s brands, including Bottega Veneta, Balenciaga and Alexander McQueen.

Op-Ed | Tiffany x Nike: You Can’t Buy ‘Cred’

Cultural credibility must be earned with respect for sneakerheads, not on their backs, argues Christopher Morency.

At Luxury Brands, Heritage Matters

In the long run, luxury brands that lean into timeless products consistently outperform their more fashion-driven peers, writes Pierre Mallevays.

Gucci Hires Behind-the-Scenes Designer From Valentino as Creative Director

Sabato De Sarno, a close associate of star designer Pierpaolo Piccioli, will succeed Alessandro Michele at the creative helm of Italy’s biggest brand.

LVMH Chairman Remains ‘Quite Confident’ Despite Slowing Growth

The world’s biggest luxury conglomerate is counting on China’s reopening to boost sales after quarterly growth slowed to a single-digit rate for the first time since 2020.

Luxury’s First €20 Billion Brand

This week LVMH will report results, and executives may offer clues about its megabrands’ next steps under new leadership. That plus what else to watch for this week.

Louis Vuitton Seeks the Spotlight — Designer or Not

A performance by pop superstar Rosalía made Louis Vuitton’s menswear show a memorable spectacle, even as the brand has yet to name a successor to designer Virgil Abloh.

THE NEWS IN BRIEF

Tod’s 2022 Sales Top 1 Billion Euros

The Italian luxury group’s revenue was up 13.9 percent from 2021, and 10 percent from 2019 pre-pandemic levels, reaching just over €1 billion ($1.09 billion).