Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.
Highlights

Giorgio Armani: Lion in Winter

Fashion’s most successful designer is finally in touch with his tender side after a career driven by perpetual dissatisfaction. In an exclusive interview, he looks back on his life and addresses the mysteries of his succession plan.

Case Studies & Reports

Case Study

Inside Hermès’ Best-in-Class Leather Goods Strategy | Case Study

Report

The Lifestyle Era: Luxury’s Opportunity in Home and Hospitality | BoF Insights

Analysis

BoF Insights | The New Statement Shoe: Reimagining Designer Footwear

Latest News & Analysis

Farfetch Shakes Up New Guards Group, Off-White Leadership

New Guards Group co-founders Davide De Giglio and Andrea Grilli are exiting the company, owner Farfetch announced Thursday.

Frédéric Arnault’s TAG Heuer ‘Transformation’

The LVMH watchmaker has ‘reached milestones in brand transformation,’ said chief executive Frédéric Arnault in an exclusive interview with BoF.

Can a Creative Revamp Turn Swarovski Around?

Creative director Giovanna Engelbert has rolled out a colourful, more exuberant aesthetic and enlisted fashion heavy-hitters like Steven Meisel and Pat McGrath as the Austrian crystal-maker seeks to return to profitability by boosting its presence in fine jewellery.

BoF LIVE | Inside Hermès’ Best-in-Class Leather Goods Strategy

Join us for a special Masterclass, as BoF’s luxury editor Robert Williams, along with a panel of experts, unpack our latest case study Inside Hermès’ Best-in-Class Leather Goods Strategy.

‘Bolder Than Ever’: Cannes Fuses Film and Glamour in Unofficial Fashion Week

The Cannes film festival is no stranger to high fashion. Entrance-making gowns and jewels are almost mandatory, particularly after the luxury jeweller Chopard redesigned the festival’s highest prize, the Palme d’Or, in 1998.

Chanel to Double Capital Investments, Bolster ‘Ultimate Luxury Experience’ as Sales Surge

The privately-held fashion and beauty giant’s sales rose 17 percent to $17 billion in 2022. Private salons for top-spending clients, emerging technologies and a new London headquarters are on new CEO Leena Nair’s agenda.

Inside Hermès’ Best-in-Class Leather Goods Strategy | Case Study

How a unique approach to supply chain, design, communications and retail has powered blockbuster demand for iconic bags like the Birkin and Kelly, enabling the French leather goods house to face down rivals and become a global megabrand with a market capitalisation greater than Nike’s.

Together Group Acquires Production Company North Six

The production company, which was caught up in Balenciaga’s recent controversy, has won acclaim for its work on luxury campaigns over the last two decades. Now, it joins a growing portfolio of PR and creative agencies including Purple and King & Partners.

Luxury Stocks Lose $30 Billion in One Day on Demand Fears

A blistering rally in luxury goods stocks this year powered by international demand, particularly from China, has taken a hit, wiping out more than $30 billion from the sector on Tuesday.

China’s Big-Spending, Picky Youth Are Global Luxury’s Lifeline

Big-spending Gen-Zs will propel China to the position of the world’s top buyer by 2025 — usurping both the US and Europe, according to PwC.

Bulgari CEO: ‘Less But Better’ Driving Luxury Growth

The LVMH brand is recording ‘more than double digit’ growth, generated by ‘natural upselling requested by clients,’ said chief executive Jean-Christophe Babin in an exclusive interview with BoF.

Audemars Piguet Names Ilaria Resta as New CEO

The world’s second-biggest independent watch brand has named a veteran perfume and consumer-goods executive to lead its next chapter.

THE NEWS IN BRIEF

LVMH Chairman Arnault to Visit China

LVHM chief Bernard Arnault is set to visit China, two sources told Reuters on Thursday, as European luxury goods makers closely track the pace of recovery of the key market following three years of Covid disruptions.

Capri Cuts Revenue Forecast as US Demand Wavers

Michael Kors parent Capri Holdings Ltd on Wednesday cut its annual sales forecast as demand for its handbags and shoes weakens in the United States, sending its shares down nearly 9 percent in early trading.