Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.
Highlights

The Best of BoF: Luxury’s Blockbuster Year

In 2022, luxury’s post-Covid rebound accelerated. Explore in-depth features and analysis about how brands and retailers are cultivating loyalty from top-spending clients, balancing runway dreams with smart pricing, and evolving their business models in the face of fierce competition.

How Saint Laurent Became a $3 Billion Powerhouse

CEO Francesca Bellettini breaks down how she worked with designer Anthony Vaccarello to more than double sales in 5 years, leaning into an amped-up take on Parisian glamour, seasonless merchandising and rapid expansion in leather goods.

The Plan for Off-White After Virgil Abloh

Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.

Case Studies & Reports

Analysis

BoF Insights | The New Statement Shoe: Reimagining Designer Footwear

Case Study

Inside the $7 Billion Dior Phenomenon | Download the Case Study

Case Study

Inside Farfetch’s Bid to Dominate Luxury E-Commerce — Download the Case Study

Latest News & Analysis

How Audemars Piguet Became Swiss Watchmaking’s Hottest Brand

The brand known for $50,000 Royal Oak watches transformed itself into a megabrand with more than $2.2 billion in annual sales by taking control of its distribution and forging culturally relevant partnerships. Outgoing CEO François-Henry Bennahmias breaks down the strategy.

It’s Not Just ‘Succession’: Why Quiet Luxury Is Everywhere Lately

The final season of HBO’s drama isn’t the only reason the discreet style of the ultra rich is a topic of conversation again. That, plus what else to watch for this week.

Op-Ed | Banking Crises Are a Bad Look for Louis Vuitton and Gucci

The recent banking drama, starting with Silicon Valley Bank earlier in the month and spreading to Credit Suisse Group AG last week, has roiled markets, sparking fears of further contagion.

Jack Davison: Modern Master of Photography

His redefinition of contemporary portraiture is just one facet of the young photographer’s stunning body of work, writes Tim Blanks.

Fashion’s Future at Auction Houses

Traditional auction houses like Christie’s, Sotheby’s and Philips — known for selling Warhols, Picassos and antiques — are using Birkins and Jordans to cultivate their next generation of collectors.

London Fears Losing Luxury Shoppers to Paris and Milan

With the UK no longer offering tax breaks to international shoppers, customers are instead flocking to Paris and Milan.

Dior to Show at Mumbai’s ‘Gateway of India’ Monument

At European luxury’s first major outing in the fast-growing Indian market, designer Maria Grazia Chiuri will showcase the focus on feminist values and global craftsmanship that have helped power growth for Dior, BoF can exclusively reveal.

Fewer Risks on the Oscars Red Carpet

Sunday’s show should partially reverse a steep slide in awards show ratings, and give luxury brands a big platform. That, plus what else to watch for this week.

Inside Prada’s Best Year in Business

The Milanese group, which also owns Miu Miu and Church’s, leveraged a partnership between Miuccia Prada and Raf Simons to generate record sales. A Thursday presentation gave investors a first peek at Prada’s future plans under new leadership.

Aquazzura Launches Handbag Line at Paris Event

It comes ahead of a retail push by the brand, which will include a new location on London’s prestigious Bond Street and a revamp of its Paris flagship.

Balenciaga’s Make-or-Break Show, Explained

Creative director Demna is attempting to establish a new direction for the Kering-owned brand in the wake of scandal. The promise of a major reset has helped the house reassert its status as a hot ticket at Paris Fashion Week.

To the Moon and Back With Off-White

Ibrahim Kamara’s official debut as art and image director for the brand is a far-reaching personal odyssey.

THE NEWS IN BRIEF

LVMH Prize Finalists Announced

The luxury goods group named nine shortlisted brands that will compete for this year’s LVMH and Karl Lagerfeld Prizes.

SMCP Names Elina Kousourna CEO of Maje

Paris-based contemporary fashion group SMCP has named Elina Kousourna CEO of its second-biggest brand, Maje, moving the executive from its Fursac menswear division.

Telfar Introduces New Live Pricing Model

The New York-based brand, known for its popular shopping bag totes — nicknamed the “Bushwick Birkin” — is introducing a new pricing strategy for its latest collection drop on March 27.