Luxury
How rapid change is reshaping the tradition-soaked luxury sector in Europe and beyond.
Highlights

The Plan for Off-White After Virgil Abloh

Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.

Miuccia, Raf and the Future of Prada

Inside fashion’s most idiosyncratic, influential duo and the challenge of balancing creative complexity with a big brand’s need for clarity.

Case Studies & Reports

Case Study

Inside Farfetch’s Bid to Dominate Luxury E-Commerce — Download the Case Study

Case Study

Can Selfridges Future-Proof the Department Store? Download the Case Study

Report

The Future of Fashion Resale Report — BoF Insights

Latest News & Analysis

Richemont Shares Tumble After Failing to Report Progress On YNAP Sale

Richemont shares plunged the most in more than two years after the Cartier owner said Chinese demand will be slower to recover than expected, clouding prospects for a market that’s fueled the luxury industry’s recent growth.

Jacquemus Names Bastien Daguzan CEO

Designer Simon Porte Jacquemus previously held both the chief executive and creative director roles at the influential French brand.

Kim Jones’ ERL Collection: Don’t Call It a Collaboration

Dior Men’s artistic director invited Venice, California-based designer Eli Russell Linnetz to build a capsule nostalgic for the early 1990s, but helped him merchandise it for today.

LVMH to Accept Cryptocurrency At Watchmaker Tag Heuer

The unit’s CEO Frédéric Arnault says cryptocurrency will “deeply transform our industry and beyond.”

How Luxury Brands Court the 1 Percent

Lately, the game of attracting very important clients, or VICs, has kicked into high gear, as brands are acutely aware that wealthy shoppers are hungry for both luxury products and elaborate experiences post-Covid.

Will Burberry Take a New Direction?

This week, with luxury in the spotlight, everyone will be talking about Burberry and Richemont's annual results.

Louis Vuitton Lands in California

The stunning Salk Institute in La Jolla, California could have upstaged Nicolas Ghesquière’s latest collection. Instead, it brought it to life.

The Strategy Behind Balenciaga’s Destroyed Sneaker Stunt

Demna’s latest campaign, which showcases an extremely tattered version of Balenciaga’s new Paris Sneakers, was met with contention online — which was likely the point.

BoF LIVE: A New Model for Building Independent Fashion Brands

Please join us on Tuesday, May 17 at 17:00 BST / 12:00 EDT for a #BoFLIVE, based on our latest case study. Chief correspondent Lauren Sherman will be joined by Tomorrow chief executive Stefano Martinetto and Loverboy designer Charles Jeffrey to unpack Tomorrow’s new model.

Diesel’s Comeback Reignites Ambitions to Build an Italian Fashion Empire

OTB's flagship label Diesel is back in the fashion conversation amid a revamp by creative director Glenn Martens, who has overhauled its product offer and brought back the cheeky, transgressive marketing sensibility.

The Debrief: How Vacation Clothes Became Big Business

BoF’s Tamison O’Connor explains how the fashion industry is betting on resortwear as consumers return to their pre-pandemic lifestyles and travel rebounds.

Ferragamo’s Plan to Double Sales Under a New CEO

Former Burberry boss Marco Gobbetti says the brand will race to refresh its products and image to attract Gen-Z clients.

THE NEWS IN BRIEF