WeChat’s role connecting brands with Chinese shoppers is evolving fast as it introduces features like e-commerce aggregation and integrated clienteling platforms.
Shanghai’s current lockdown will eventually end but a new outbreak in Beijing and no end to the country’s rigid pandemic strategy suggest retail disruptions are likely elsewhere.
Chinese luxury consumers say they feel increasingly pressured to buy other items before being offered the chance to nab sought-after Birkin and Kelly bags. The sales tactic is reportedly on the rise at brands like Celine and Rolex, too.
After mass protests and some of the world’s toughest pandemic restrictions devastated Hong Kong’s luxury market, the city is still a vital B2B hub for the jewellery sector.