Direct-to-Consumer
How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.
Highlights

Founder Michael Preysman and his investors are back in growth mode after implementing cost cuts and changes to the product mix last year. Whether Everlane can find a new leader to make it the sales juggernaut it's always dreamt of being will be a test case for whether late-stage start-ups can escape the direct-to-consumer curse.


The underwear start-up was once pegged as Gen-Z’s answer to Victoria’s Secret. But investors, executives and founder Cami Téllez couldn’t agree on whether to prioritise growth or profitability. They ended up with the worst of both worlds.



Latest News & Analysis
The News in Brief

Shoemaker Rothy’s on Tuesday announced a number of leadership changes. Co-founders Stephen Hawthornthwaite and Roth Martin have stepped down from their roles as chief executive and president, respectively. Hawthornthwaite will transition to Rothy’s chair of the board, and Martin will become chief creative and innovation officer.



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