Breaking into the $384 billion sports apparel market is no easy task, but fast-growing start-ups are stealing market share by creating specialised, fashion-forward products around underserved interests.
This week, activewear label Vuori picked up $400 million from SoftBank, while Scott Sternberg’s basics line Entireworld announced its shuttering. Why did two brands that thrived on pandemic fashion trends face two different outcomes?
A growing number of direct-to-consumer brands have found a winning retail formula by putting a modern spin on routine services such as piercings and eye exams.
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The eyewear maker on Tuesday reported a 10 percent increase in revenue to $147 million in the final quarter of 2022, coming in above company and analysts’ estimates.
The luggage company, valued at $1.45 billion when it raised capital in 2019, is exploring strategic options including a sale, according to people with knowledge of the matter.
The DTC basics brand announced internally on Wednesday that it will cut staff to help improve profitability by the end of the year amid rising inflation and recession fears, according to an internal email viewed by BoF.