How direct-to-consumer brands and retail concepts are reshaping the industry, online and off.

Breaking into the $384 billion sports apparel market is no easy task, but fast-growing start-ups are stealing market share by creating specialised, fashion-forward products around underserved interests.

This week, activewear label Vuori picked up $400 million from SoftBank, while Scott Sternberg’s basics line Entireworld announced its shuttering. Why did two brands that thrived on pandemic fashion trends face two different outcomes?

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BoF's annual gathering for big thinkers returns and this year each of the five content sessions will be live-streamed for the global BoF community, free of charge!

Over three days from November 29 to December 1, we'll convene more than 40 expert speakers from the worlds of science, technology, health and wellness, food, film, politics, the arts, philosophy and philanthropy to unlock cross-industry collaboration, challenge conventional wisdom, inspire innovation and reimagine the future of the fashion industry.

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The News in Brief

The direct-to-consumer intimates brand will be stocked in 25 Urban Outfitters stores and on its website starting Aug. 1, the company announced Monday. It marks Parade’s first partnership with a third-party retailer.

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