How fashion can do better for people and the planet.

Brands are turning to AI-powered analytics tools to improve their ability to measure environmental impact in the face of new government regulation. But getting hold of accurate data to support these assessments remains a difficult and largely manual challenge.

Rothy’s is running a marketing blitz in support of a New York state recycling bill, a sign of fashion’s shifting relationship with politics and advocacy.

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The governments and the European Parliament need to agree on the Ecodesign Regulation before it can enter law. Under the initial March 2022 proposal by the European Commission, the Commission itself was to have determined at a later stage whether to put destruction bans in place.

The sustainability analytics platform’s new name distances it from a greenwashing controversy last year that engulfed the Higg Index — the suite of data tools it was originally built to host.