Sustainability
How fashion can do better for people and the planet.
Highlights

The Tech Race to Back Up Fashion’s Green Claims

Brands are turning to AI-powered analytics tools to improve their ability to measure environmental impact in the face of new government regulation. But getting hold of accurate data to support these assessments remains a difficult and largely manual challenge.

When Marketing Gets Political

Rothy’s is running a marketing blitz in support of a New York state recycling bill, a sign of fashion’s shifting relationship with politics and advocacy.

Case Studies & Reports

Case Study

How to Avoid Another Rana Plaza | Case Study

Analysis

Widespread Inaction on Sustainability Eclipses Progress at Fashion’s Biggest Companies

Case Study

Case Study: How to Talk to Customers About Fashion’s Dirty Secrets

Latest News & Analysis

Will Europe ‘End Fast Fashion’?

The EU parliament has backed recommendations to toughen proposed measures to tackle the excessive production and consumption of fashion.

Corporate Commitments Haven’t Curbed Fashion’s Carbon Footprint

The next two years will be a critical test of whether the industry can translate pockets of progress into real change.

Stop Dumping Your Cast-Offs on Us, Ghanaian Clothes Traders Tell EU

With 100 tons of clothing from the West discarded every day in Accra, ‘fast fashion’ brands must be forced to help pay for the choking textile waste they create, environmentalists say.

Can Julie Pelipas Make Upcycling Work at Scale?

The former Vogue Ukraine fashion director and LVMH Prize finalist’s upcycled tailoring label Bettter aims to become a platform that helps big brands give deadstock garments new life.

Op-Ed | Circularity Is a Fashionable Fantasy

The buzzy concept is a chimaera that distracts from the root cause of fashion’s worsening environmental impact: overconsumption, argues Ken Pucker.

Big Brands’ New Efforts to Protect Nature, Explained

Kering, LVMH and H&M are among a handful of companies pioneering a new science-based framework to measure, disclose and address their impact on nature.

H&M, Kering Among Companies Piloting Science-Based Targets for Nature

The move to address businesses’ impact on nature is part of a new frontier of corporate environmental reporting.

Selfridges, Hermès Quietly Exit Fashion Pact Amid Slow Progress

Four years after a splashy launch around the G7, the CEO-powered climate drive says it’s gearing up to accelerate action. But it has lost high-profile members and so far delivered little more than a handful of pilot projects.

The Tech Race to Back Up Fashion’s Green Claims

Brands are turning to AI-powered analytics tools to improve their ability to measure environmental impact in the face of new government regulation. But getting hold of accurate data to support these assessments remains a difficult and largely manual challenge.

‘Carbon Neutral’ Claims That Rely on Offsets Face UK Ban

Advertising watchdog to begin stricter enforcement on use of terms such as ‘carbon neutral’ amid concerns over offsets.

Florida Taps Tannery, Accessories Brand to Help Tackle Python Population

Invasive Burmese pythons are devastating wildlife but one firm believes turning snake leather into accessories could be a win-win.

Advertisers Say Stricter Regulations Will End the Era of Greenwashing

Advertising watchdog to begin stricter enforcement on use of terms such as ‘carbon neutral’ amid concerns over offsets.

THE NEWS IN BRIEF

EU Countries Back Ban on Destruction of Unsold Textiles

The governments and the European Parliament need to agree on the Ecodesign Regulation before it can enter law. Under the initial March 2022 proposal by the European Commission, the Commission itself was to have determined at a later stage whether to put destruction bans in place.

Higg Inc. Rebrands as Worldly

The sustainability analytics platform’s new name distances it from a greenwashing controversy last year that engulfed the Higg Index — the suite of data tools it was originally built to host.