Lately, the game of attracting very important clients, or VICs, has kicked into high gear, as brands are acutely aware that wealthy shoppers are hungry for both luxury products and elaborate experiences post-Covid.

In an exclusive interview, Prada’s future CEO and joint marketing and sustainability chief spoke to BoF about making recycled nylon a reality, why the market isn’t ready for leather alternatives and Prada’s plans in resale.

This week, with luxury in the spotlight, everyone will be talking about Burberry and Richemont's annual results.

This week, Nike escalated its legal battle with StockX over digital IP, but as brand managers gear up for the next phase of the internet, the best defence is likely to be a strong offence.