Canada’s Competition Bureau Opens Greenwashing Investigation of Lululemon
A complaint by climate-advocacy group Stand.earth prompted the inquiry.
Founder Michael Preysman and his investors are back in growth mode after implementing cost cuts and changes to the product mix last year. Whether Everlane can find a new leader to make it the sales juggernaut it's always dreamt of being will be a test case for whether late-stage start-ups can escape the direct-to-consumer curse.
Founder Michael Preysman and his investors are back in growth mode after implementing cost cuts and changes to the product mix last year. Whether Everlane can find a new leader to make it the sales juggernaut it's always dreamt of being will be a test case for whether late-stage start-ups can escape the direct-to-consumer curse.
The cost to advertise on Meta — once digital brands’ primary marketing channel — has finally come down. But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.
The cost to advertise on Meta — once digital brands’ primary marketing channel — has finally come down. But start-ups will continue to decrease their reliance on social media, including investing more in offline advertising and in targeting customers on Google, where the intent to buy is higher.
Under new leadership, the denim pioneer will be tested to see if it can become a global DTC brand that’s known for more than its historic jeans.
Stòffa’s made-to-measure menswear has cultivated a devoted, influential following. Now, the brand is betting that its forthcoming flagship retail store is its next step on the long path to building a legacy luxury label.
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Shares of the L Catterton-owned sandal maker sank on their first day of trading, a bad sign for other brands that are thinking about going public.
Amazon just closed most of its in-house clothing brands and Macy’s is rethinking its approach. But when done right, store lines can take on a life of their own.
A giant investment from Softbank in 2021 turbocharged expansion plans at Vuori, which is now eyeing global expansion and a takeover of its customers’ closets. But Lululemon, Nike and a host of direct-to-consumer competitors stand in its way.
London-based DTC womenswear brand Me+Em is betting that its lego-like approach to fashion, which built it a following in its home country, will translate to the US market.
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For nearly a decade the beauty brand has built its marketing around sending social media celebrities on lavish vacations, a practice that’s become increasingly controversial. Could a trip to New York for 13 ordinary customers and their plus-ones to see Beyoncé in concert alter that perception? One reporter tagged along to find out.
For nearly a decade the beauty brand has built its marketing around sending social media celebrities on lavish vacations, a practice that’s become increasingly controversial. Could a trip to New York for 13 ordinary customers and their plus-ones to see Beyoncé in concert alter that perception? One reporter tagged along to find out.
While legacy players such as Trojan and Durex have dominated the male sexual wellness category for decades, new age brands are banking on expanding notions of masculinity, product innovation and approachable storytelling to capture the male-identifying consumer.
While legacy players such as Trojan and Durex have dominated the male sexual wellness category for decades, new age brands are banking on expanding notions of masculinity, product innovation and approachable storytelling to capture the male-identifying consumer.
Influencer trips have come roaring back post-pandemic, sometimes to an opulent degree. A growing number of brands are toning down their events to deepen creator relationships without a PR headache.
Brands struggle to adapt to wholesale partners like Ssense because of their rampant discounting, which some say threatens the entire livelihood of independent fashion. But individual brands and retailers may have their own tricks up the sleeve.
Brands struggle to adapt to wholesale partners like Ssense because of their rampant discounting, which some say threatens the entire livelihood of independent fashion. But individual brands and retailers may have their own tricks up the sleeve.
A complaint by climate-advocacy group Stand.earth prompted the inquiry.
After months of negotiation over its first contract and proposed layoffs, the union representing employees of Vanity Fair, Vogue and GQ reached a deal with Condé Nast ahead of the Met Gala, where union members were threatening to make a scene.
The Japanese skincare company has recruited the likes of softball player AJ Andrews and Anna Leigh Waters to reach new audiences and grow awareness.
Spanish beauty and fragrance group Puig Brands SA shares rose after the company and its founding family raised €2.6 billion ($2.8 billion) in an initial public offering, in Europe’s biggest listing so far this year.
The former Public School and DKNY designer will launch the cap brand’s first apparel line.
Nordstrom shares rose 6 percent on the news, giving the company a market value of about $3.3 billion.
A double-digit decline was attributed to the brand’s distribution changes.
Spatch will debut on May 4 with a nine-piece collection of skin-perfecting products designed for professional and consumer use.