Can Indie Fashion Compete With E-commerce Juggernauts?
Brands struggle to adapt to wholesale partners like Ssense because of their rampant discounting, which some say threatens the entire livelihood of independent fashion. But individual brands and retailers may have their own tricks up their sleeves.
Innovation doesn’t have to be the enemy of luxury craftsmanship if it helps, not replaces, human creators. The question is whether a technology like AI will respect those limits as it continues to advance.
Apps that let shoppers scan themselves and customise products to their precise measurements haven’t revolutionised the way we buy basics like T-shirts and jeans, but one company thinks bridal wear’s characteristics make it the perfect fit for the technology.